Brands of Faith: Marketing Religion in a Commercial Age

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9780415409773: Brands of Faith: Marketing Religion in a Commercial Age

In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all kinds must compete with a myriad of more entertaining and more convenient leisure activities.  Brands of Faith argues that in order to compete effectively faiths have had to become brands – easily recognizable symbols and spokespeople with whom religious prospects can make immediate connections

Mara Einstein shows how religious branding has expanded over the past twenty years to create a blended world of commerce and faith where the sacred becomes secular and the secular sacred.  In a series of fascinating case studies of faith brands, she explores the significance of branded church courses, such as Alpha and The Purpose Driven Life, mega-churches, and the popularity of the televangelist Joel Olsteen and television presenter Oprah Winfrey, as well as the rise of Kaballah.  She asks what the consequences of this religious marketing will be, and outlines the possible results of religious commercialism – good and bad. Repackaging religion – updating music, creating teen-targeted bibles – is justifiable and necessary. However, when the content becomes obscured, religion may lose its unique selling proposition – the very ability to raise us above the market.

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Recensione:

'This illuminating, thoughtful, and important analysis of faith branding explains a great deal about the current crossover of entertainment and religion in the US...Highly recommended.' – R. Ray, Mississippi State University, CHOICE

'Brands of Faith offers a valuable reassment of religion in a globalized post-industrial economy. Einstein introduces the histories of television and marketing as much-needed conversation partners for anyone interested in religion in America today. Her expertise in media and marketing is essential for such an exploration and both Communcations and Religious Studies scholars with benefit from her emphatic bridging of these worlds.' – The Communication Review

'Brands of Faith is a welcome addition to the larger body of work on religion and consumer culture. Because of Einstein's business acumen, she offers a perspective unavailable to most religion scholars. ... [A] lively read that will enlighten those looking for an interpretive lens through which to view the spectactular success of contemporary religious commodities.'Aaron K. Ketchell, University of Kansas, USA

L'autore:

Mara Einstein is an Associate Professor of Media Studies at Queens College as well as a professor at the business school at New York University.  Prior to teaching, she worked as a marketing executive at NBC and MTV Networks as well as at a number of major advertising agencies. 

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Mara Einstein
Editore: Taylor Francis Ltd, United Kingdom (2007)
ISBN 10: 0415409772 ISBN 13: 9780415409773
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Descrizione libro Taylor Francis Ltd, United Kingdom, 2007. Paperback. Condizione libro: New. New.. 230 x 156 mm. Language: English . Brand New Book. In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all kinds must compete with a myriad of more entertaining and more convenient leisure activities. Brands of Faith argues that in order to compete effectively faiths have had to become brands - easily recognizable symbols and spokespeople with whom religious prospects can make immediate connections Mara Einstein shows how religious branding has expanded over the past twenty years to create a blended world of commerce and faith where the sacred becomes secular and the secular sacred. In a series of fascinating case studies of faith brands, she explores the significance of branded church courses, such as Alpha and The Purpose Driven Life, mega-churches, and the popularity of the televangelist Joel Olsteen and television presenter Oprah Winfrey, as well as the rise of Kaballah. She asks what the consequences of this religious marketing will be, and outlines the possible results of religious commercialism - good and bad. Repackaging religion - updating music, creating teen-targeted bibles - is justifiable and necessary. However, when the content becomes obscured, religion may lose its unique selling proposition - the very ability to raise us above the market. Codice libro della libreria AAZ9780415409773

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ISBN 10: 0415409772 ISBN 13: 9780415409773
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Descrizione libro Routledge 2007-09-18, 2007. Condizione libro: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Codice libro della libreria NU-GRD-05567300

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Mara Einstein
Editore: Taylor Francis Ltd, United Kingdom (2007)
ISBN 10: 0415409772 ISBN 13: 9780415409773
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Descrizione libro Taylor Francis Ltd, United Kingdom, 2007. Paperback. Condizione libro: New. 230 x 156 mm. Language: English . Brand New Book. In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all kinds must compete with a myriad of more entertaining and more convenient leisure activities. Brands of Faith argues that in order to compete effectively faiths have had to become brands - easily recognizable symbols and spokespeople with whom religious prospects can make immediate connections Mara Einstein shows how religious branding has expanded over the past twenty years to create a blended world of commerce and faith where the sacred becomes secular and the secular sacred. In a series of fascinating case studies of faith brands, she explores the significance of branded church courses, such as Alpha and The Purpose Driven Life, mega-churches, and the popularity of the televangelist Joel Olsteen and television presenter Oprah Winfrey, as well as the rise of Kaballah. She asks what the consequences of this religious marketing will be, and outlines the possible results of religious commercialism - good and bad. Repackaging religion - updating music, creating teen-targeted bibles - is justifiable and necessary. However, when the content becomes obscured, religion may lose its unique selling proposition - the very ability to raise us above the market. Codice libro della libreria AAZ9780415409773

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Descrizione libro Routledge, 2007. Condizione libro: New. Argues that - in order to compete effectively, faiths have had to become brands. This book shows how religious branding has expanded to create a blended world of commerce and faith, where the sacred becomes secular and the secular sacred. It contains a series of case studies of faith brands and explores the significance of branded church courses. Series: Media, Religion and Culture. Num Pages: 256 pages, 3 black & white tables. BIC Classification: HR; JHMC. Category: (UU) Undergraduate. Dimension: 236 x 163 x 14. Weight in Grams: 416. . 2007. 1st Edition. Paperback. . . . . . Codice libro della libreria V9780415409773

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Descrizione libro Routledge. Condizione libro: New. Argues that - in order to compete effectively, faiths have had to become brands. This book shows how religious branding has expanded to create a blended world of commerce and faith, where the sacred becomes secular and the secular sacred. It contains a series of case studies of faith brands and explores the significance of branded church courses. Series: Media, Religion and Culture. Num Pages: 256 pages, 3 black & white tables. BIC Classification: HR; JHMC. Category: (UU) Undergraduate. Dimension: 236 x 163 x 14. Weight in Grams: 416. . 2007. 1st Edition. Paperback. . . . . Books ship from the US and Ireland. Codice libro della libreria V9780415409773

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