Marketing Discourse: A Critical Perspective - Rilegato

Skålén, Per; Fougère, Martin; Fellesson, Markus

 
9780415416696: Marketing Discourse: A Critical Perspective
Rilegato
ISBN 10: 0415416698 ISBN 13: 9780415416696
Casa editrice: Routledge, 2007

Sinossi

The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis which is problematic given the assumed legitimization of the managerialism that has ensued. This book is an attempt to rest the balance, articulating a social critique and evaluation of marketing.

The book offers a critical survey of the most important contributions to managerial marketing discourse from the earliest twentieth century onwards, covering traditions of research such as scientific selling, marketing management and service marketing and drawing from Michel Foucault’s understanding of power and Ernesto Laclau and Chantal Mouffe’s Discourse Theory. The analysis reveals that managerial marketing discourse has promoted a government of organizations that is centred around the customer and that the shifts and turning points in this rationality through time signify more fundamental shifts in emphasis in the type of power promoted by marketing discourse and the subject positions is ascribes to people.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull?autore

Per Skålén is Associate Professor of Business Administration at the Service Research Centre and Department of Business and Administration, Karlstad University, Sweden.

Martin Fougère is Assistant Professor in the Department of Management and Organization at the Swedish School of Economics and Business Administration, Helsinki.

Markus Fellesson is a Senior Lecturer in Marketing and Organization Studies at the Service Research Centre, Karlstad University, Sweden.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Routledge
Data di pubblicazione
2007
Lingua
Inglese
ISBN 10 
0415416698
ISBN 13 
9780415416696
Rilegatura
Copertina rigida
Numero edizione
1
Numero di pagine
204
Contatto del produttore
non disponibile
Persona responsabile
Yeepin GmbH
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Kaiserslautern
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67655
Germania

Altre edizioni note dello stesso titolo

9780415541671: Marketing Discourse: A Critical Perspective

Edizione in evidenza

ISBN 10:  0415541670 ISBN 13:  9780415541671
Casa editrice: Routledge, 2012
Brossura