Marketing Management and Communications in the Public Sector

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9780415448987: Marketing Management and Communications in the Public Sector

The fields of marketing and communication have become increasingly important for modern public administrations in recent years but the focus on these subjects has been geared mainly towards the generation of outputs, leaving somewhat behind the analysis and deeper reflections on the impact they make and their limitations.

This book provides a thorough overview of the major concepts in marketing and communication which is done by utilizing an exclusive and decisive public-sector approach, with an unambiguous international outlook. The possibilities and limits of the application of marketing and communication, from strategic aspects to the more concrete questions of instruments and implementation, are discussed and if the realities of the public sector are the key to any understanding of marketing and communication, the international scene is the only possible ground to do this in.

Aided by a multitude of pedagogical features, Marketing Management and Communications in the Public Sector is a key read for all students, practitioners and scholars working or studying in this field.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

About the Author:

Martial Pasquier is Professor of Public Management and leads the Public Marketing Chair at the Swiss Graduate School of Public Administration (IDHEAP), Switzerland. He also teaches in other academic institutions and directs the Swiss Public Administration Network (SPAN). Professor Pasquier is vice-president of the Swiss Competition Commission and sits on numerous Boards and Foundation Councils

Jean-Patrick Villeneuve is Professor of Public Management at the Swiss Graduate School of Public Administration (IDHEAP), Switzerland and leads the International Public Governance unit. He additionally teaches at other academic institutions in Europe, North America and Asia

Contenuti:

1. Public Management and Marketing  2. Marketing and Public Marketing  3. Organizations, Citizens and Consumers  4. Basic Marketing Concepts  5. Marketing Information Research  6. Marketing Strategy  7. Marketing Instruments  8. Public Communications: An Introduction  9. Communication Models and Strategies  10. Communication Instruments  11. Communication Control  12. Crisis Communication  Appendix A: A Case Study

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Pasquier, Martial; Villeneuve, Jean-Patrick
Editore: Taylor Francis Ltd, United Kingdom (2012)
ISBN 10: 0415448980 ISBN 13: 9780415448987
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Descrizione libro Taylor Francis Ltd, United Kingdom, 2012. Paperback. Condizione libro: New. New.. 232 x 156 mm. Language: English . Brand New Book. The fields of marketing and communication have become increasingly important for modern public administrations in recent years but the focus on these subjects has been geared mainly towards the generation of outputs, leaving somewhat behind the analysis and deeper reflections on the impact they make and their limitations. This book provides a thorough overview of the major concepts in marketing and communication which is done by utilizing an exclusive and decisive public-sector approach, with an unambiguous international outlook. The possibilities and limits of the application of marketing and communication, from strategic aspects to the more concrete questions of instruments and implementation, are discussed and if the realities of the public sector are the key to any understanding of marketing and communication, the international scene is the only possible ground to do this in. Aided by a multitude of pedagogical features, Marketing Management and Communications in the Public Sector is a key read for all students, practitioners and scholars working or studying in this field. Codice libro della libreria AA69780415448987

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Pasquier, Martial; Villeneuve, Jean-Patrick
Editore: Taylor Francis Ltd, United Kingdom (2012)
ISBN 10: 0415448980 ISBN 13: 9780415448987
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Descrizione libro Taylor Francis Ltd, United Kingdom, 2012. Paperback. Condizione libro: New. 232 x 156 mm. Language: English . Brand New Book. The fields of marketing and communication have become increasingly important for modern public administrations in recent years but the focus on these subjects has been geared mainly towards the generation of outputs, leaving somewhat behind the analysis and deeper reflections on the impact they make and their limitations. This book provides a thorough overview of the major concepts in marketing and communication which is done by utilizing an exclusive and decisive public-sector approach, with an unambiguous international outlook. The possibilities and limits of the application of marketing and communication, from strategic aspects to the more concrete questions of instruments and implementation, are discussed and if the realities of the public sector are the key to any understanding of marketing and communication, the international scene is the only possible ground to do this in. Aided by a multitude of pedagogical features, Marketing Management and Communications in the Public Sector is a key read for all students, practitioners and scholars working or studying in this field. Codice libro della libreria AAZ9780415448987

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Descrizione libro Taylor & Francis Ltd, 2012. Condizione libro: New. Series: Routledge Masters in Public Management. Num Pages: 272 pages, 48 black & white illustrations, 14 black & white tables, 4 black & white halftones, 44 bl. BIC Classification: JPP; KJS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 159 x 234 x 15. Weight in Grams: 422. . 2012. 1st Edition. Paperback. . . . . Codice libro della libreria V9780415448987

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Descrizione libro Routledge, 2011. PAP. Condizione libro: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Codice libro della libreria GB-9780415448987

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Descrizione libro Routledge, 2012. Condizione libro: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: The fields of marketing and communication have become increasingly important for modern public administrations in recent years but the focus on these subjects has been geared mainly towards the generation of outputs, leaving somewhat behind the analysis and deeper reflections on the impact they make and their limitations. This book provides a thorough overview of the major concepts in marketing and communication which is done by utilizing an exclusive and decisive public-sector approach, with an unambiguous international outlook. The possibilities and limits of the application of marketing and communication, from strategic aspects to the more concrete questions of instruments and implementation, are discussed and if the realities of the public sector are the key to any understanding of marketing and communication, the international scene is the only possible ground to do this in. Aided by a multitude of pedagogical features, Marketing Management and Communications in the Public Sector is a key read for all students, practitioners and scholars working or studying in this field. Codice libro della libreria ABE_book_new_0415448980

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Descrizione libro Paperback. Condizione libro: New. Not Signed; The fields of marketing and communication have become increasingly important for modern public administrations in recent years but the focus on these subjects has been geared mainly towards the generation of outputs, leaving somewhat behind the analysis and deeper reflections on the impact they make. book. Codice libro della libreria ria9780415448987_rkm

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Descrizione libro Routledge, 2011. Paperback. Condizione libro: New. Brand New Book. Shipping: Once your order has been confirmed and payment received, your order will then be processed. The book will be located by our staff, packaged and despatched to you as quickly as possible. From time to time, items get mislaid en route. If your item fails to arrive, please contact us first. We will endeavour to trace the item for you and where necessary, replace or refund the item. Please do not leave negative feedback without contacting us first. All orders will be dispatched within two working days. If you have any quesions please contact us. Codice libro della libreria V9780415448987

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Descrizione libro Taylor & Francis Ltd. Condizione libro: New. Series: Routledge Masters in Public Management. Num Pages: 272 pages, 48 black & white illustrations, 14 black & white tables, 4 black & white halftones, 44 bl. BIC Classification: JPP; KJS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 159 x 234 x 15. Weight in Grams: 422. . 2012. 1st Edition. Paperback. . . . . Codice libro della libreria V9780415448987

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Descrizione libro Routledge, 2011. PAP. Condizione libro: New. New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice libro della libreria LQ-9780415448987

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