Traditional microeconomic theory has much to offer a manager. It suggests ways to increase profits by setting prices and packaging services, using advertising to increase demand and shows how internet auction sites like eBay affect competition and profitability. By using game theory to present and solve a manager’s decision-making problems and by focusing on the strategic nature of these problems, this text makes microeconomic theory much more intuitive and relevant for the business student.
The text is separated into four sections:
This book will be suitable for any student with a background of introductory economics. The authors include a variety of international examples and case studies from the business world to expand and illustrate key concepts, and provide end-of-chapter exercises to test students’ grasp of the material. An online supplement comprising of problems and solutions as well as PowerPoint slides is available for lecturers.
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Timothy C. G. Fisher is Associate Professor of Economics, University of Sydney, Australia. David Prentice is Senior Lecturer, School of Economics and Finance, La Trobe University, Australia. Robert Waschik is Senior Lecturer, School of Economics and Finance, La Trobe University, Australia.
1. Introduction Part 1: Theory 2. The Manager and the Firm 3. Monopoly and Perfect Competition 4. Price Discrimination 5. Game Theory Part 2: Strategic Interaction Between Firms 6. Strategy in a Market with Two Firms 7. Product Differentiation 8. Entry Deterrence and Accommodation 9. Government Regulation of Industries Part 3: Strategic Interaction within Firms 10. Vertical and Horizontal Integration 11. Labour Markets 12. Training and Motivating Workers 13. Trade Unions Part 4: Marketing Economics 14. The Role of Information 15. Advertising 16. Bundling 17. Durable Goods 18. Auctions 19. The Product Life Cycle. Answers to Odd-Numbered Problems
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Spese di spedizione:
EUR 17,74
Da: Regno Unito a: U.S.A.
Descrizione libro Hardcover. Condizione: New. Codice articolo 6666-TNFPD-9780415495097
Descrizione libro Hardcover. Condizione: Brand New. 2nd revised edition edition. 400 pages. 10.04x7.20x1.06 inches. In Stock. Codice articolo __0415495091
Descrizione libro Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Timothy C. G. Fisher is Associate Professor of Economics, University of Sydney, Australia. David Prentice is Senior Lecturer, School of Economics and Finance, La Trobe University, Australia. Robert Waschik. Codice articolo 594644938