Marketing the Arts: A Fresh Approach

ISBN 13: 9780415496865

Marketing the Arts: A Fresh Approach

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9780415496865: Marketing the Arts: A Fresh Approach

In recent years, there have been significant shifts in arts marketing, both as a practice and an academic discipline. The relationship between art and the market is increasingly complex and dynamic, requiring a transformation in the way the arts are marketed.

 

Marketing the Arts argues that arts marketing is not about the simple application of mainstream managerial marketing to the arts. With contributions from international scholars of marketing and consumer studies, this book engages directly with a range of contemporary themes, including:

 

  • The importance of arts consumption and its social dimensions
  • The importance of the aesthetic experience itself, and how to research it
  • Arts policy development
  • The art versus commerce debate
  • The role of the arts marketer as market-maker
  • The artist as brand or entrepreneur

 

This exciting new book covers topics as diverse as Damien Hirst’s 'For the Love of God', Liverpool’s brand makeover, Manga scanlation, Gob Squad, Surrealism, Bluegrass music, Miles Davis and Andy Warhol, and is sure to enthuse students and enlighten practitioners.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Book Description:

"Using an arts-centered perspective, the book presents an up-to-date discussion of arts marketing by leading scholars in the field."

Laurie A. Meamber, George Mason University, USA

"We are in the midst of an arts marketing revolution and here is a collection that challenges and informs us. This anthology of essays is certainly a most welcome addition to a forward looking agenda on the subject and is an essential reading for scholars and practitioners alike. Darragh O’Reilly, Finola Kerrigan and various other contributors deserve our thanks and appreciation."

Alladi Venkatesh, Professor of Management, University of California, Irvine, USA

"Eclectic, entertaining and exciting, this is a valuable snapshot of a developing field"

Terry O'Sullivan, The Open University, UK

About the Author:

Daragh O’Reilly is a Lecturer in Marketing at the University of Sheffield, UK. His current research interests include arts marketing and branding.

Finola Kerrigan is a Lecturer in Marketing at King’s College London, UK. She researches arts marketing and has published a number of books and articles in international journals.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

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Editore: Taylor Francis Ltd, United Kingdom (2010)
ISBN 10: 0415496861 ISBN 13: 9780415496865
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Descrizione libro Taylor Francis Ltd, United Kingdom, 2010. Paperback. Condizione libro: New. 232 x 150 mm. Language: English . Brand New Book. In recent years, there have been significant shifts in arts marketing, both as a practice and an academic discipline. The relationship between art and the market is increasingly complex and dynamic, requiring a transformation in the way the arts are marketed. Marketing the Arts argues that arts marketing is not about the simple application of mainstream managerial marketing to the arts. With contributions from international scholars of marketing and consumer studies, this book engages directly with a range of contemporary themes, including: * The importance of arts consumption and its social dimensions * The importance of the aesthetic experience itself, and how to research it * Arts policy development * The art versus commerce debate * The role of the arts marketer as market-maker * The artist as brand or entrepreneur This exciting new book covers topics as diverse as Damien Hirst s For the Love of God , Liverpool s brand makeover, Manga scanlation, Gob Squad, Surrealism, Bluegrass music, Miles Davis and Andy Warhol, and is sure to enthuse students and enlighten practitioners. Codice libro della libreria AA69780415496865

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Editore: Taylor & Francis Ltd (2010)
ISBN 10: 0415496861 ISBN 13: 9780415496865
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Descrizione libro Taylor & Francis Ltd, 2010. Condizione libro: New. 2010. 1st Edition. Paperback. Offers the various ways to study and practice arts marketing, moving away from traditional managerial marketing to embrace other areas of marketing theory, including branding and consumer culture theory. Editor(s): O'Reilly, Daragh; Kerrigan, Finola. Num Pages: 328 pages, 25 black & white illustrations, 8 black & white tables, 22 black & white halftones, 3 bla. BIC Classification: AB; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 233 x 156 x 17. Weight in Grams: 456. . . . . . . Codice libro della libreria V9780415496865

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Descrizione libro Routledge, 2010. Condizione libro: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Marketing the Arts offers new and exciting ways to study and practice arts marketing, moving away from traditional managerial marketing to embrace other areas of marketing theory, including branding and consumer culture theory. Codice libro della libreria ABE_book_new_0415496861

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Editore: Taylor Francis Ltd, United Kingdom (2010)
ISBN 10: 0415496861 ISBN 13: 9780415496865
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Descrizione libro Taylor Francis Ltd, United Kingdom, 2010. Paperback. Condizione libro: New. 232 x 150 mm. Language: English . Brand New Book. In recent years, there have been significant shifts in arts marketing, both as a practice and an academic discipline. The relationship between art and the market is increasingly complex and dynamic, requiring a transformation in the way the arts are marketed. Marketing the Arts argues that arts marketing is not about the simple application of mainstream managerial marketing to the arts. With contributions from international scholars of marketing and consumer studies, this book engages directly with a range of contemporary themes, including: * The importance of arts consumption and its social dimensions * The importance of the aesthetic experience itself, and how to research it * Arts policy development * The art versus commerce debate * The role of the arts marketer as market-maker * The artist as brand or entrepreneur This exciting new book covers topics as diverse as Damien Hirst s For the Love of God , Liverpool s brand makeover, Manga scanlation, Gob Squad, Surrealism, Bluegrass music, Miles Davis and Andy Warhol, and is sure to enthuse students and enlighten practitioners. Codice libro della libreria AA69780415496865

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Descrizione libro Routledge, 2010. PAP. Condizione libro: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Codice libro della libreria GB-9780415496865

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Descrizione libro Condizione libro: New. Bookseller Inventory # ST0415496861. Codice libro della libreria ST0415496861

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Descrizione libro Taylor & Francis Ltd. Condizione libro: New. 2010. 1st Edition. Paperback. Offers the various ways to study and practice arts marketing, moving away from traditional managerial marketing to embrace other areas of marketing theory, including branding and consumer culture theory. Editor(s): O'Reilly, Daragh; Kerrigan, Finola. Num Pages: 328 pages, 25 black & white illustrations, 8 black & white tables, 22 black & white halftones, 3 bla. BIC Classification: AB; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 233 x 156 x 17. Weight in Grams: 456. . . . . . Books ship from the US and Ireland. Codice libro della libreria V9780415496865

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Descrizione libro Paperback. Condizione libro: New. Not Signed; In recent years, there have been significant shifts in arts marketing, both as a practice and an academic discipline. The relationship between art and the market is increasingly complex and dynamic, requiring a transformation in the way the arts are marketed. Marketing the Arts argues that arts mark. book. Codice libro della libreria ria9780415496865_rkm

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Descrizione libro Routledge, 2010. Paperback. Condizione libro: New. Brand New Book. Shipping: Once your order has been confirmed and payment received, your order will then be processed. The book will be located by our staff, packaged and despatched to you as quickly as possible. From time to time, items get mislaid en route. If your item fails to arrive, please contact us first. We will endeavour to trace the item for you and where necessary, replace or refund the item. Please do not leave negative feedback without contacting us first. All orders will be dispatched within two working days. If you have any quesions please contact us. Codice libro della libreria V9780415496865

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Descrizione libro Routledge, 2010. PAP. Condizione libro: New. New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice libro della libreria LQ-9780415496865

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