Sport Brands

Valutazione media 4,5
( su 2 valutazioni fornite da GoodReads )
 
9780415532853: Sport Brands

Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society). In doing so it explores both supply and demand sides, offering a complete introduction to the nature, purpose and value of sport brands not found in any other sports marketing text.

The book covers the whole heterogeneity of sport brands, going much further than the sport team and league brands covered in most other books. As well as teams and leagues, the book considers the brands of sports celebrities, events, media, computer games and governing bodies, as well as the ethical, professional and technological ‘label brands’ associated with sport. Richly illustrated with cases, examples and data, the book explores the tangible and intangible influence of sport brands, their economic and social value, and the subcultures and communities that grow up around them. It also introduces common strategies for growing brands, and growing through brands, and examines the challenges and threats that sport brands face, from boycotts and ambush marketing to counterfeiting.

An understanding of sport brands is essential for a fully rounded understanding of contemporary sport marketing. As a result, this book is important reading for any student or practitioner working in sport marketing, sport business, or mainstream marketing management.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

About the Author:

Patrick Bouchet is Professor of Sport Management and Marketing within the Sport Sciences Faculty at the University of Burgundy, France, and is a member of the Socio-Psychology and Sport Management research group. His research interests are actors’ behaviours (consumers, groups and organisations) linked to sport consumption (event, tourism and retailing). He has co-edited several books on sport management and marketing and two books on sport brands (Economica, 2008; De Boeck, 2009) in French.

Dieter Hillairet is Lecturer in Sport Management and Marketing within the University of Clermont-Ferrand, France, and is a member of the Clermont centre of research in management (CRCGM). He is also the director of the Masters course in Sport Entrepreneurship, Strategy and Innovation. His research mainly deals with innovation management, entrepreneurship and branding. He has authored two books about sport and innovation, one book about sport economy and entrepreneurship, and co-authored two books about sport brands in French.

Guillaume Bodet is Lecturer of Sport Marketing and Management within the Institute of Sport and Leisure Policy and the Centre for Olympic Studies and Research, School of Sport, Exercise and Health Sciences at the University of Loughborough, UK. His research primarily deals with consumer behaviour regarding sport organisations, events and brands. He has co-edited the Routledge Handbook of Sport Management (2012).

Contenuti:

Introduction  Chapter 1. The great variety of sport brands  Chapter 2. The tangible influence of sport brands  Chapter 3. The intangible influence of sport brands  Chapter 4. Subcultures, communities and sport brands  Chapter 5. The economic and social value of sport brands  Chapter 6. Sport brands’ growth strategies  Chapter 7. Sport brands’ threats  Conclusion

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

I migliori risultati di ricerca su AbeBooks

1.

Bouchet, Patrick; Hillairet, Dieter; Bodet, Guillaume
Editore: Taylor Francis Ltd, United Kingdom (2013)
ISBN 10: 041553285X ISBN 13: 9780415532853
Nuovi Paperback Quantità: 10
Da
The Book Depository
(London, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Taylor Francis Ltd, United Kingdom, 2013. Paperback. Condizione libro: New. 232 x 154 mm. Language: English . Brand New Book. Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society). In doing so it explores both supply and demand sides, offering a complete introduction to the nature, purpose and value of sport brands not found in any other sports marketing text. The book covers the whole heterogeneity of sport brands, going much further than the sport team and league brands covered in most other books. As well as teams and leagues, the book considers the brands of sports celebrities, events, media, computer games and governing bodies, as well as the ethical, professional and technological label brands associated with sport. Richly illustrated with cases, examples and data, the book explores the tangible and intangible influence of sport brands, their economic and social value, and the subcultures and communities that grow up around them. It also introduces common strategies for growing brands, and growing through brands, and examines the challenges and threats that sport brands face, from boycotts and ambush marketing to counterfeiting. An understanding of sport brands is essential for a fully rounded understanding of contemporary sport marketing. As a result, this book is important reading for any student or practitioner working in sport marketing, sport business, or mainstream marketing management. Codice libro della libreria AA69780415532853

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 35,65
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

2.

Bouchet, Patrick; Hillairet, Dieter; Bodet, Guillaume
Editore: Taylor Francis Ltd, United Kingdom (2013)
ISBN 10: 041553285X ISBN 13: 9780415532853
Nuovi Paperback Quantità: 10
Da
The Book Depository US
(London, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Taylor Francis Ltd, United Kingdom, 2013. Paperback. Condizione libro: New. 232 x 154 mm. Language: English . Brand New Book. Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society). In doing so it explores both supply and demand sides, offering a complete introduction to the nature, purpose and value of sport brands not found in any other sports marketing text. The book covers the whole heterogeneity of sport brands, going much further than the sport team and league brands covered in most other books. As well as teams and leagues, the book considers the brands of sports celebrities, events, media, computer games and governing bodies, as well as the ethical, professional and technological label brands associated with sport. Richly illustrated with cases, examples and data, the book explores the tangible and intangible influence of sport brands, their economic and social value, and the subcultures and communities that grow up around them. It also introduces common strategies for growing brands, and growing through brands, and examines the challenges and threats that sport brands face, from boycotts and ambush marketing to counterfeiting. An understanding of sport brands is essential for a fully rounded understanding of contemporary sport marketing. As a result, this book is important reading for any student or practitioner working in sport marketing, sport business, or mainstream marketing management. Codice libro della libreria AA69780415532853

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 37,74
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

3.

Bouchet, Patrick; Hillairet, Dieter; Bodet, Guillaume
ISBN 10: 041553285X ISBN 13: 9780415532853
Nuovi Quantità: 3
Da
GreatBookPrices
(Columbia, MD, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Condizione libro: New. Codice libro della libreria 19302321-n

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 35,91
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 2,47
In U.S.A.
Destinazione, tempi e costi

4.

Bouchet, Patrick; Hillairet, Dieter; Bodet, Guillaume
Editore: Routledge 2013-02-25 (2013)
ISBN 10: 041553285X ISBN 13: 9780415532853
Nuovi Quantità: 3
Da
Chiron Media
(Wallingford, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Routledge 2013-02-25, 2013. Condizione libro: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Codice libro della libreria NU-GRD-04978085

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 34,98
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,57
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

5.

Bouchet, Patrick; Hillairet, Dieter; Bodet, Guillaume
Editore: Routledge (2013)
ISBN 10: 041553285X ISBN 13: 9780415532853
Nuovi Brossura Prima edizione Quantità: 1
Valutazione libreria
[?]

Descrizione libro Routledge, 2013. Condizione libro: New. 2013. 1st Edition. Paperback. Num Pages: 208 pages, 11 black & white tables, 13 black & white halftones, 5 black & white line drawings. BIC Classification: KJS; KNSP. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 232 x 156 x 12. Weight in Grams: 324. . . . . . . Codice libro della libreria V9780415532853

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 38,94
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Irlanda a: U.S.A.
Destinazione, tempi e costi

6.

Bouchet, Patrick; Hillairet, Dieter; Bodet, Guillaume
ISBN 10: 041553285X ISBN 13: 9780415532853
Nuovi Quantità: 3
Da
Speedy Hen LLC
(Sunrise, FL, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Condizione libro: New. Bookseller Inventory # ST041553285X. Codice libro della libreria ST041553285X

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 39,13
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
In U.S.A.
Destinazione, tempi e costi

7.

Bouchet, Patrick; Hillairet, Dieter; Bodet, Guillaume
Editore: Routledge
ISBN 10: 041553285X ISBN 13: 9780415532853
Nuovi Brossura Quantità: 1
Da
Kennys Bookstore
(Olney, MD, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Routledge. Condizione libro: New. 2013. 1st Edition. Paperback. Num Pages: 208 pages, 11 black & white tables, 13 black & white halftones, 5 black & white line drawings. BIC Classification: KJS; KNSP. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 232 x 156 x 12. Weight in Grams: 324. . . . . . Books ship from the US and Ireland. Codice libro della libreria V9780415532853

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 42,14
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
In U.S.A.
Destinazione, tempi e costi

8.

Bouchet, Patrick; Hillairet, Dieter; Bodet, Guillaume
Editore: Routledge (2013)
ISBN 10: 041553285X ISBN 13: 9780415532853
Nuovi Brossura Quantità: 3
Da
Ria Christie Collections
(Uxbridge, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Routledge, 2013. Condizione libro: New. book. Codice libro della libreria ria9780415532853_rkm

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 40,37
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,40
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

9.

Bouchet, Patrick; Hillairet, Dieter; Bodet, Guillaume
Editore: Routledge (2013)
ISBN 10: 041553285X ISBN 13: 9780415532853
Nuovi Quantità: 3
Da
Books2Anywhere
(Fairford, GLOS, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Routledge, 2013. PAP. Condizione libro: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Codice libro della libreria GB-9780415532853

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 34,16
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 10,74
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

10.

Bouchet, Patrick; Hillairet, Dieter; Bodet, Guillaume
Editore: Taylor and Francis (2013)
ISBN 10: 041553285X ISBN 13: 9780415532853
Nuovi Quantità: > 20
Da
Paperbackshop-US
(Commerce, GA, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Taylor and Francis, 2013. PAP. Condizione libro: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria VT-9780415532853

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 41,50
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,74
In U.S.A.
Destinazione, tempi e costi

Vedi altre copie di questo libro

Vedi tutti i risultati per questo libro