Sport Brands (Routledge Sports Marketing)

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9780415532853: Sport Brands (Routledge Sports Marketing)

Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society). In doing so it explores both supply and demand sides, offering a complete introduction to the nature, purpose and value of sport brands not found in any other sports marketing text.

The book covers the whole heterogeneity of sport brands, going much further than the sport team and league brands covered in most other books. As well as teams and leagues, the book considers the brands of sports celebrities, events, media, computer games and governing bodies, as well as the ethical, professional and technological ‘label brands’ associated with sport. Richly illustrated with cases, examples and data, the book explores the tangible and intangible influence of sport brands, their economic and social value, and the subcultures and communities that grow up around them. It also introduces common strategies for growing brands, and growing through brands, and examines the challenges and threats that sport brands face, from boycotts and ambush marketing to counterfeiting.

An understanding of sport brands is essential for a fully rounded understanding of contemporary sport marketing. As a result, this book is important reading for any student or practitioner working in sport marketing, sport business, or mainstream marketing management.

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About the Author:

Patrick Bouchet is Professor of Sport Management and Marketing within the Sport Sciences Faculty at the University of Burgundy, France, and is a member of the Socio-Psychology and Sport Management research group. His research interests are actors’ behaviours (consumers, groups and organisations) linked to sport consumption (event, tourism and retailing). He has co-edited several books on sport management and marketing and two books on sport brands (Economica, 2008; De Boeck, 2009) in French.

Dieter Hillairet is Lecturer in Sport Management and Marketing within the University of Clermont-Ferrand, France, and is a member of the Clermont centre of research in management (CRCGM). He is also the director of the Masters course in Sport Entrepreneurship, Strategy and Innovation. His research mainly deals with innovation management, entrepreneurship and branding. He has authored two books about sport and innovation, one book about sport economy and entrepreneurship, and co-authored two books about sport brands in French.

Guillaume Bodet is Lecturer of Sport Marketing and Management within the Institute of Sport and Leisure Policy and the Centre for Olympic Studies and Research, School of Sport, Exercise and Health Sciences at the University of Loughborough, UK. His research primarily deals with consumer behaviour regarding sport organisations, events and brands. He has co-edited the Routledge Handbook of Sport Management (2012).

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1.

Patrick Bouchet, Dieter Hillairet, Guillaume Bodet
Editore: Taylor Francis Ltd, United Kingdom (2013)
ISBN 10: 041553285X ISBN 13: 9780415532853
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Descrizione libro Taylor Francis Ltd, United Kingdom, 2013. Paperback. Condizione libro: New. Language: English . Brand New Book. Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society). In doing so it explores both supply and demand sides, offering a complete introduction to the nature, purpose and value of sport brands not found in any other sports marketing text. The book covers the whole heterogeneity of sport brands, going much further than the sport team and league brands covered in most other books. As well as teams and leagues, the book considers the brands of sports celebrities, events, media, computer games and governing bodies, as well as the ethical, professional and technological label brands associated with sport. Richly illustrated with cases, examples and data, the book explores the tangible and intangible influence of sport brands, their economic and social value, and the subcultures and communities that grow up around them.It also introduces common strategies for growing brands, and growing through brands, and examines the challenges and threats that sport brands face, from boycotts and ambush marketing to counterfeiting. An understanding of sport brands is essential for a fully rounded understanding of contemporary sport marketing. As a result, this book is important reading for any student or practitioner working in sport marketing, sport business, or mainstream marketing management. Codice libro della libreria AAU9780415532853

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Patrick Bouchet, Dieter Hillairet, Guillaume Bodet
Editore: Taylor Francis Ltd, United Kingdom (2013)
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Descrizione libro Taylor Francis Ltd, United Kingdom, 2013. Paperback. Condizione libro: New. Language: English . Brand New Book. Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society). In doing so it explores both supply and demand sides, offering a complete introduction to the nature, purpose and value of sport brands not found in any other sports marketing text. The book covers the whole heterogeneity of sport brands, going much further than the sport team and league brands covered in most other books. As well as teams and leagues, the book considers the brands of sports celebrities, events, media, computer games and governing bodies, as well as the ethical, professional and technological label brands associated with sport. Richly illustrated with cases, examples and data, the book explores the tangible and intangible influence of sport brands, their economic and social value, and the subcultures and communities that grow up around them. It also introduces common strategies for growing brands, and growing through brands, and examines the challenges and threats that sport brands face, from boycotts and ambush marketing to counterfeiting. An understanding of sport brands is essential for a fully rounded understanding of contemporary sport marketing. As a result, this book is important reading for any student or practitioner working in sport marketing, sport business, or mainstream marketing management. Codice libro della libreria AAU9780415532853

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Patrick Bouchet, Dieter Hillairet, Guillaume Bodet
Editore: Taylor and Francis 2013-02-22, London (2013)
ISBN 10: 041553285X ISBN 13: 9780415532853
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Descrizione libro Taylor and Francis 2013-02-22, London, 2013. paperback. Condizione libro: New. Codice libro della libreria 9780415532853

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Patrick Bouchet, Dieter Hillairet, Guillaume Bodet
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ISBN 10: 041553285X ISBN 13: 9780415532853
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Descrizione libro Taylor & Francis Ltd. Paperback. Condizione libro: new. BRAND NEW, Sport Brands, Patrick Bouchet, Dieter Hillairet, Guillaume Bodet, Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society). In doing so it explores both supply and demand sides, offering a complete introduction to the nature, purpose and value of sport brands not found in any other sports marketing text. The book covers the whole heterogeneity of sport brands, going much further than the sport team and league brands covered in most other books. As well as teams and leagues, the book considers the brands of sports celebrities, events, media, computer games and governing bodies, as well as the ethical, professional and technological 'label brands' associated with sport. Richly illustrated with cases, examples and data, the book explores the tangible and intangible influence of sport brands, their economic and social value, and the subcultures and communities that grow up around them. It also introduces common strategies for growing brands, and growing through brands, and examines the challenges and threats that sport brands face, from boycotts and ambush marketing to counterfeiting. An understanding of sport brands is essential for a fully rounded understanding of contemporary sport marketing. As a result, this book is important reading for any student or practitioner working in sport marketing, sport business, or mainstream marketing management. Codice libro della libreria B9780415532853

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Bouchet, Patrick, Hillairet, Dieter, Bodet, Guillaume
Editore: Routledge (2013)
ISBN 10: 041553285X ISBN 13: 9780415532853
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Descrizione libro Routledge, 2013. Condizione libro: New. 2013. 1st Edition. Paperback. Num Pages: 208 pages, 11 black & white tables, 13 black & white halftones, 5 black & white line drawings. BIC Classification: KJS; KNSP. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 232 x 156 x 12. Weight in Grams: 324. . . . . . . Codice libro della libreria V9780415532853

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Patrick Bouchet
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Bouchet, Patrick, Hillairet, Dieter, Bodet, Guillaume
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Descrizione libro Routledge. Condizione libro: New. 2013. 1st Edition. Paperback. Num Pages: 208 pages, 11 black & white tables, 13 black & white halftones, 5 black & white line drawings. BIC Classification: KJS; KNSP. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 232 x 156 x 12. Weight in Grams: 324. . . . . . Books ship from the US and Ireland. Codice libro della libreria V9780415532853

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Descrizione libro 2013. PAP. Condizione libro: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria VT-9780415532853

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Bouchet, Patrick (Universite de Bourgogne, France)
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Descrizione libro Routledge, 2013. PAP. Condizione libro: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Codice libro della libreria BB-9780415532853

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