Sales Force Management: Leadership, Innovation, Technology - 11th edition

Valutazione media 3,92
( su 52 valutazioni fornite da Goodreads )
 
9780415534628: Sales Force Management: Leadership, Innovation, Technology - 11th edition
Vedi tutte le copie di questo ISBN:
 
 

In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, solidifying the book's position globally as the leading textbook in the field. It’s a contemporary classic, fully updated for modern sales management practice.


Including the Churchill, Ford, and Walker approach, the new edition also features:

  • A strong focus on leadership, technology, innovation, ethics, and global business 
  • New material integrated throughout the book on multifaceted sales communication approaches, leadership, and the relationship between the marketing and sales functions 
  • Continued partnership with HR Chally, a global sales consultancy that supplies cutting-edge data for each chapter, allowing students to benefit from understanding and working with real-world applications of current sales force challenges 
  • Enhanced learning features, such as short and long cases to stimulate discussion, leadership challenges to assess students’ ability to make decisions, role plays to allow students to learn by doing, and more

Further resources for instructors and students are available at www.routledge.com/cw/johnston-9780415534628 .

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Recensione:

"New challenges within digital communication and selling are facing the new leaders of our sales forces, as well as those of us who teach, but the fundamentals have not changed, and must be studied and understood. As competition gets tougher, extensive competence is needed in a field dominated by "easy readers" ill- suited to be the resource that helps sales personnel master the dynamic issues they face every day. It is comforting that my students have a research-based and comprehensive book to learn from. I have used Sales Force Management since the 6th edition and the book is still doing an excellent job."

- Gorm Kunøe, Associate Professor, The Norwegian Business School

"This latest edition of the classic text is essential reading for students of sales management and selling. Building on a solid base of over half a century of rigorous academic research, the book draws out key implications and techniques that illuminate the area in a unique and insightful way. There is no better way to learn about sales and sales management than this book."

- Dr. Nick Lee, Professor of Marketing and Organizational Research Director of Doctoral Studies, Aston Business School

"Johnston and Marshall have continued to provide sales educators with a solid presentation of sales management principles and practices in this latest edition of the original Churchill, Ford, and Walker text and model. The inclusion of the Chally Group findings and examples make the text approachable for students. The text provides the updated role plays, cases, discussion questions and readings essential for students to engage in the real world process of sales management decision making. And the text continues to be supported by an array of instructional materials that provide flexibility for a variety of teaching approaches."

- Casey Donoho, Associate Professor of Marketing, College of Business, California State University, Chico 

 "An all-inclusive guide to sales program, development, implementation and evaluation, the eleventh edition of Sales Force Management provides all the necessary theory for Sales students at any level, combined with practical cases and role plays for clearer understanding and theoretical application. Mark Johnston and Greg Marshall in collaboration with HR Chally continue to develop this comprehensive guide to sales force management from managing complex relationships, through an emphasis on leadership together with ethical considerations, CRM and cross cultural insights, making this the principal reading choice for both academics and practitioners alike."

- Dr. Ian Speakman, Associate Professor of Negotiation, IESEG School of Management

"As the CEO of a growing software company in addition to teaching Sales Management for the past 10 years I have found Sales Force Management to be the definitive resource for my Sales Management course. The breadth and depth of research content are the perfect complement to the pragmatic approach I take to course instruction."

- Dave Gee, Department of Marketing, University of Wisconsin – Madison

L'autore:

Mark W. Johnston is the Alan and Sandra Gerry Professor of Marketing and Ethics at Rollins College, USA. He has published in a number of journals including the Journal of Marketing Research and the Journal of Personal Selling and Sales Management.

Greg W. Marshall is the Charles Harwood Professor of Marketing and Strategy at Rollins College, USA. Greg is an active researcher in selling and sales management, having written numerous journal articles. He is editor of the Journal of Marketing Theory and Practice.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Altre edizioni note dello stesso titolo

9780415534611: Sales Force Management: Leadership, Innovation, Technology - 11th edition

Edizione in evidenza

ISBN 10:  0415534615 ISBN 13:  9780415534611
Casa editrice: Routledge, 2013
Rilegato

I migliori risultati di ricerca su AbeBooks

1.

Johnston, Mark W., Marshall, Greg W.
Editore: Routledge (2013)
ISBN 10: 0415534623 ISBN 13: 9780415534628
Nuovo Paperback Quantità: 2
Da
Save With Sam
(North Miami, FL, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Routledge, 2013. Paperback. Condizione: New. Brand New!. Codice articolo VIB0415534623

Informazioni sul venditore | Contattare il venditore

Compra nuovo
EUR 63,86
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
In U.S.A.
Destinazione, tempi e costi

2.

Johnston, Mark W.; Marshall, Greg W.
Editore: Routledge
ISBN 10: 0415534623 ISBN 13: 9780415534628
Nuovo PAPERBACK Quantità: 1
Da
Sooner Fine Books
(Tulsa, OK, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Routledge. PAPERBACK. Condizione: New. 0415534623 New. Codice articolo JUNE8-2018-0227

Informazioni sul venditore | Contattare il venditore

Compra nuovo
EUR 64,12
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
In U.S.A.
Destinazione, tempi e costi

3.

Johnston, Mark W., Marshall, Greg W.
Editore: Routledge (2013)
ISBN 10: 0415534623 ISBN 13: 9780415534628
Nuovo Paperback Quantità: 2
Da
Murray Media
(NORTH MIAMI BEACH, FL, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Routledge, 2013. Paperback. Condizione: New. Never used!. Codice articolo P110415534623

Informazioni sul venditore | Contattare il venditore

Compra nuovo
EUR 74,14
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
In U.S.A.
Destinazione, tempi e costi

4.

Johnston, Mark W.; Marshall, Greg W.
Editore: Routledge (2013)
ISBN 10: 0415534623 ISBN 13: 9780415534628
Nuovo Paperback Quantità: 1
Da
Ergodebooks
(RICHMOND, TX, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Routledge, 2013. Paperback. Condizione: New. Codice articolo DADAX0415534623

Informazioni sul venditore | Contattare il venditore

Compra nuovo
EUR 78,71
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,45
In U.S.A.
Destinazione, tempi e costi

5.

Mark W. Johnston; Greg W. Marshall
Editore: Routledge (2013)
ISBN 10: 0415534623 ISBN 13: 9780415534628
Nuovo Brossura Quantità: 1
Da
Irish Booksellers
(Portland, ME, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Routledge, 2013. Condizione: New. book. Codice articolo M0415534623

Informazioni sul venditore | Contattare il venditore

Compra nuovo
EUR 101,16
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 2,82
In U.S.A.
Destinazione, tempi e costi

6.

Mark W. Johnston
Editore: Routledge (2013)
ISBN 10: 0415534623 ISBN 13: 9780415534628
Nuovo Paperback Quantità: 1
Da
Books Express
(Portsmouth, NH, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Routledge, 2013. Paperback. Condizione: New. 11. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!. Codice articolo 0415534623n

Informazioni sul venditore | Contattare il venditore

Compra nuovo
EUR 187,79
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
In U.S.A.
Destinazione, tempi e costi