"Turow’s Media Today: Mass Communication in a Converging World, now in its fifth edition, chooses [a] cutting-edge option. This is a student-friendly publication, offering aids such as definitions of key terms, colourful infographics, case studies and end-of-chapter review questions. There’s a companion website, too, and a password-protected website for instructors."―Philip Kemp, Times Higher Education
Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book’s media systems approach helps students to look carefully at how media is created, distributed, and exhibited in the new world that the digital revolution has created. In this way, Media Today goes beyond the traditional mass communication textbook’s focus on consuming media, to give students an insider’s perspective on how media businesses operate. How exactly does Google profit from web searches? What will a magazine look like five years from now?
Informative and engaging, Media Today, Fifth Edition, is characterized by its focus on:
Joseph Turow―who has been teaching Intro to Mass Communication for well over a decade―demonstrates the many ways that media convergence and the pervasiveness of the Internet have blurred distinctions between and among various media. From newspapers to video games or social networking to mobile platforms, Media Today prepares students to live in the digital world of media.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
'I have found Media Today to be the ideal text for teaching undergraduates about media industries, media professions, and media audiences. Turow takes a much-needed critical approach to examining not just media content but the structural arrangements that produce the content, and the political economy of regulation that has led to the conglomeration of today’s media companies. Diverse, inclusive, and speaking to gender and the multicultural dimensions of the media, it’s simply the best text around for an introduction to mass communications.' ―Carolyn Byerly, Professor of Media Studies, School of Communication, Howard University
'Media Today makes it clear that Turow understands the mass media industries―but not only that, he understands his audience. Thought-provoking, accessible, and engaging, Turow’s examples, illustrations, and case studies push students to think critically about the most important media-related issues of our time.' ―Samuel Ebersole, Department Chair for the Mass Communications Department & Center for New Media, Colorado State University – Pueblo
'Addressing a rapidly changing media, this 5th edition is a significant update of the excellent foundation in previous editions. Joe Turow's book offers an accessible mix of cogent histories, industry terminology/structures, and the latest trends, alongside a framework that highlights what this means for us as media users.' ―Matt McAllister, Professor of Communications, Department of Film/Video and Media Studies, Penn State University
'Turow focuses his examination of media industries on the disruptive influence of technology and, in turn, media’s ongoing adaptation. While media’s societal impact is addressed, it is the dissection of the forces influencing media industry strategies that best helps students understand the complex mediascape in which they live.' ―Nora Paul, Director, Minnesota Journalism Center, University of Minnesota School of Journalism and Mass Communication
'Turow’s Media Today: Mass Communication in a Converging World, now in its fifth edition, chooses [a] cutting-edge option. This is a student-friendly publication, offering aids such as definitions of key terms, colourful infographics, case studies and end-of-chapter review questions. There’s a companion website, too, and a password-protected website for instructors.' ―Philip Kemp, THE (Times Higher Education)
‘Joe Turow’s Media Today is a thorough, insightful and highly readable textbook which has really engaged my students. The references to current cultural events and media programming and the attendant images and colorful illustrations bring the content to life and make the explanation and application of mass media theories more relatable and comprehensible than most traditional textbooks on the subject.’ ―Fritz Friedman, Senior Vice President, Worldwide Publicity, Sony Pictures and Adjunct Professor, The Annenberg School for Communication and Journalism, The University of Southern California
Joseph Turow is Robert Lewis Shayon Professor of Communication at the University of Pennsylvania’s Annenberg School for Communication. A former Chair of the mass Communication Division of the International Communication Association, he is the author of more than 100 articles and 9 books on media industries.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Spese di spedizione:
GRATIS
In U.S.A.
Spese di spedizione:
EUR 7,14
In U.S.A.
Da: Better World Books, Mishawaka, IN, U.S.A.
Condizione: Good. 5th Edition. Used book that is in clean, average condition without any missing pages. Codice articolo 4235696-6
Quantità: 5 disponibili
Da: BookHolders, Towson, MD, U.S.A.
Condizione: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: fifth ] Publisher: Routledge Pub Date: 10/31/2013 Binding: Paperback Pages: 438 fifth edition. Codice articolo 5854878
Quantità: 1 disponibili
Da: BookHolders, Towson, MD, U.S.A.
Condizione: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: fifth ] Publisher: Routledge Pub Date: 10/31/2013 Binding: Paperback Pages: 438 fifth edition. Codice articolo 5930926
Quantità: 1 disponibili
Da: BookHolders, Towson, MD, U.S.A.
Condizione: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Torn pages: YES ] [ Edition: fifth ] top front cover torn Publisher: Routledge Pub Date: 10/31/2013 Binding: Paperback Pages: 438 fifth edition. Codice articolo 5853306
Quantità: 1 disponibili
Da: BookHolders, Towson, MD, U.S.A.
Condizione: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: fifth ] Publisher: Routledge Pub Date: 10/31/2013 Binding: Paperback Pages: 438 fifth edition. Codice articolo 5853298
Quantità: 1 disponibili
Da: Irish Booksellers, Portland, ME, U.S.A.
Condizione: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Codice articolo 15-041553643X-G
Quantità: 1 disponibili
Da: One Planet Books, Columbia, MO, U.S.A.
Paperback. Condizione: Good. 5th. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Codice articolo 001393678U
Quantità: 3 disponibili
Da: Textbooks_Source, Columbia, MO, U.S.A.
Paperback. Condizione: Good. 5th. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Codice articolo 001393678U
Quantità: 3 disponibili
Da: Better World Books Ltd, Dunfermline, Regno Unito
Condizione: Very Good. 5th Edition. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo 16108612-6
Quantità: 2 disponibili
Da: TextbookRush, Grandview Heights, OH, U.S.A.
Condizione: Good. Expedited orders RECEIVED in 1-5 business days within the United States. Orders ship SAME or NEXT business day. We proudly ship to APO/FPO addresses. 100% Satisfaction Guaranteed!. Codice articolo 45234968
Quantità: 1 disponibili