Marketing Discourse: A Critical Perspective

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9780415541671: Marketing Discourse: A Critical Perspective

The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis which is problematic given the assumed legitimization of the managerialism that has ensued. This book is an attempt to rest the balance, articulating a social critique and evaluation of marketing.

The book offers a critical survey of the most important contributions to managerial marketing discourse from the earliest twentieth century onwards, covering traditions of research such as scientific selling, marketing management and service marketing and drawing from Michel Foucault’s understanding of power and Ernesto Laclau and Chantal Mouffe’s Discourse Theory. The analysis reveals that managerial marketing discourse has promoted a government of organizations that is centred around the customer and that the shifts and turning points in this rationality through time signify more fundamental shifts in emphasis in the type of power promoted by marketing discourse and the subject positions is ascribes to people.

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L'autore:

Per Skålén is Associate Professor of Business Administration at the Service Research Centre and Department of Business and Administration, Karlstad University, Sweden.

Martin Fougère is Assistant Professor in the Department of Management and Organization at the Swedish School of Economics and Business Administration, Helsinki.

Markus Fellesson is a Senior Lecturer in Marketing and Organization Studies at the Service Research Centre, Karlstad University, Sweden.

Contenuti:

Introduction  1. Previous Research and Analytical Framework  2. Method  3. The Chronology of Marketing Discourse  4. Early Marketing Thought (c. 1900-1960)  5. Marketing Management (c. 1950-1985)  6. Service Management  7. Discussion: Customer Orientation, 'Depth' and Self-Regulation

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Per Skalen, Martin Fougere, Markus Fellesson
Editore: Taylor Francis Ltd, United Kingdom (2012)
ISBN 10: 0415541670 ISBN 13: 9780415541671
Nuovi Paperback Quantità: 1
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Descrizione libro Taylor Francis Ltd, United Kingdom, 2012. Paperback. Condizione libro: New. 232 x 154 mm. Language: English . Brand New Book. The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis which is problematic given the assumed legitimization of the managerialism that has ensued. This book is an attempt to rest the balance, articulating a social critique and evaluation of marketing. The book offers a critical survey of the most important contributions to managerial marketing discourse from the earliest twentieth century onwards, covering traditions of research such as scientific selling, marketing management and service marketing and drawing from Michel Foucault s understanding of power and Ernesto Laclau and Chantal Mouffe s Discourse Theory. The analysis reveals that managerial marketing discourse has promoted a government of organizations that is centred around the customer and that the shifts and turning points in this rationality through time signify more fundamental shifts in emphasis in the type of power promoted by marketing discourse and the subject positions is ascribes to people. Codice libro della libreria AA69780415541671

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Per Skalen, Martin Fougere, Markus Fellesson
Editore: Taylor Francis Ltd, United Kingdom (2012)
ISBN 10: 0415541670 ISBN 13: 9780415541671
Nuovi Paperback Quantità: 1
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Descrizione libro Taylor Francis Ltd, United Kingdom, 2012. Paperback. Condizione libro: New. 232 x 154 mm. Language: English . Brand New Book. The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis which is problematic given the assumed legitimization of the managerialism that has ensued. This book is an attempt to rest the balance, articulating a social critique and evaluation of marketing. The book offers a critical survey of the most important contributions to managerial marketing discourse from the earliest twentieth century onwards, covering traditions of research such as scientific selling, marketing management and service marketing and drawing from Michel Foucault s understanding of power and Ernesto Laclau and Chantal Mouffe s Discourse Theory. The analysis reveals that managerial marketing discourse has promoted a government of organizations that is centred around the customer and that the shifts and turning points in this rationality through time signify more fundamental shifts in emphasis in the type of power promoted by marketing discourse and the subject positions is ascribes to people. Codice libro della libreria AA69780415541671

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Skålén, Per; Fougère, Martin; Fellesson, Markus
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Descrizione libro Condizione libro: New. Depending on your location, this item may ship from the US or UK. Codice libro della libreria 97804155416710000000

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Per Skålén
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Descrizione libro Routledge, 2012. PAP. Condizione libro: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Codice libro della libreria F9-9780415541671

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SKÅLÉN, PER; FOUGÈRE, MARTIN; FELLESSON, MARKUS.
Editore: Routledge (2017)
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Descrizione libro Routledge, 2017. Paperback. Condizione libro: NEW. 9780415541671 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Print on Demand title, produced to the highest standard, and there would be a delay in dispatch of around 10 working days. Codice libro della libreria HTANDREE0227142

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Skålén, Per (Author)/ Fougère, Martin (Author)/ Fellesson, Markus (Author)
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Descrizione libro Routledge, 2012. Paperback. Condizione libro: Brand New. 1st edition. 198 pages. 9.13x6.06x0.55 inches. In Stock. Codice libro della libreria __0415541670

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Descrizione libro Routledge. Condizione libro: BRAND NEW. BRAND NEW Softcover - 198pp - This title is now printed on demand - please allow an added 2-3 weeks for shipment! A Brand New Quality Book from a Full-Time Bookshop in business since 1992!. Codice libro della libreria 1982472

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