Corporate Level Strategy: Theory and Applications - Rilegato

Furrer, Olivier

Rilegato

ISBN 10: 0415553415 ISBN 13: 9780415553414

Casa editrice: Routledge, 2010

Riassunto

The challenges faced by diversified corporations – firms that operate in more than one industry or market – have changed over the years. There is now a wide range of strategies, including corporate level strategy, to add competitive advantage to these corporations as a whole.

In Corporate Level Strategy, Furrer guides the reader in developing the ability to consider the impact of change and other important environmental forces on the opportunities for establishing and sustaining corporate advantage by exploring three fundamental questions:

 

• Why are some companies highly specialized, while others embrace a wide range of products, markets and activities?
• What is the link between scope and performance?
• What can we say about the management of multi-business firms in terms of structure, management systems and leadership?

 

Replete with case studies and international examples, and featuring a companion website, this incisive book is an ideal read for advanced undergraduate and postgraduate students.

Su questo libro

L'autore:

Olivier Furrer is Associate Professor of Strategic Management at Radboud University Nijmegen, the Netherlands. His current research interests are in the areas of international corporate social responsibility and response strategies in problematic strategic alliances.

Contenuti:

1. What is Corporate-Level Strategy?  2. Why Do Multibusiness Firms Exist?: Theoretical Approaches to Corporate-Level Strategy  3. Defining the Business  4. Diversification Strategies: Creating Corporate Value  5. The Issue of Relatedness  6. Diversification and Performance: Limits to the Scope of the Firm  7. The Role of the Parent: Managing the Multibusiness Firm  8. Organizing and Structuring the Multibusiness Firm  9. Vertical Integration: Coordinating the Value Chain  10. The Growth of the Firm: Internal Development, Mergers & Acquisitions, and Strategic Alliances  11. Restructuring Strategies: Reducing the Scope of the Firm  12. Multipoint Competition: Managing Market Power  13. International Diversification: Global Integration and Local Responsiveness  14. Corporate Governance: Controlling Top Managers and Meeting Corporate Social Responsibilities

Su questa edizione

• Editore: Routledge
• Data di pubblicazione: 2010
• ISBN 10: 0415553415
• ISBN 13: 9780415553414
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 264