Retail Product Management: Buying and merchandising - Brossura

Varley, Rosemary

Brossura

ISBN 10: 0415577586 ISBN 13: 9780415577588

Casa editrice: Routledge, 2014

Riassunto

Retailers must be primed to face increasingly difficult trading conditions thanks to the rise of the internet, increasingly better informed consumers, technological advances and an often competitive environment. This established textbook, now in its third edition, helps to provide students with the necessary skills to understand and tackle these challenges.

Retail Product Management explains the importance of retailing as a customer-focused activity and helps to provide students of courses such as "Retail Marketing", "Retail Management" and "The Retail Environment" with an excellent introduction to this important topic. With an emphasis on the operational side, this text incorporates features including expanded case vignettes, questions for further discussion, and application tasks. It also includes a new chapter on ethical and sustainable retail product management.

Retaining the popular style and elements of the first two editions, Rosemary Varley's Retail Product Management will continue to find favour with students and lecturers involved with retailing.

Su questo libro

Recensione:

‘The very definition of retailing has at its heart the successful procurement and management of products and assortments, which anticipates the needs of a firm’s target consumers. No amount of window dressing or technology will make up for mistakes made here. Rosemary Varley has been writing intelligently on this subject for over ten years. This is a welcome revision of her thoughtful and accessible text, addressing the contemporary challenges faced by retail product managers.’ - Dr. Jonathan Reynolds, University of Oxford, UK

‘This thorough book fills a gap and provides students and professional readers with much useful material’ - E. B. Howard, Emeritus Fellow, Green Templeton College and Oxford Institute of Retail Management, UK

‘Provides an accessible, clear and comprehensive account of the complex issues, challenges and opportunities that are associated with superior retail product management.’ - Professor Christopher Moore, Glasgow Caledonian University

‘Unlike many texts, this book does not treat merchandising independent of other retail functions. As such, it is able to capture more accurately real-world concerns. In this updated edition, the increased use of figures and examples make the text even more accessible and exciting to students.’ - Leng Ho Keat, Assistant Professor, Nanyang Technological University, Singapore

L'autore:

Rosemary Varley is Subject Director for Marketing and Retail at the London College of Fashion, UK. Prior to her academic career, she worked in product management and buying in a variety of retail businesses

Su questa edizione

• Editore: Routledge
• Data di pubblicazione: 2014
• ISBN 10: 0415577586
• ISBN 13: 9780415577588
• Rilegatura: Copertina flessibile
• Numero edizione: 3
• Numero di pagine: 324