Inviting Latino Voters: Party Messages and Latino Party Identification - Brossura

Connaughton, Stacey L.

Brossura

ISBN 10: 0415649307 ISBN 13: 9780415649308

Casa editrice: Routledge, 2012

Riassunto

Latino's increasing numbers and their uncertain voting behaviors have enticed Democrats and Republicans to actively court this demographic group, seeking their partisan identification. Through in-depth interviews with campaign strategists, a quantitative analysis of Latino-oriented television advertisements and a survey of Latino citizens, this project examines these efforts.

Su questo libro

Contenuti:

Introduction
1. Political Parties as Sites of Organizational Communication
2. Methods
3. The Innovators and the Traditionalists
4. Invitations for Identification: Partisan Attempts to Court Latino Voters Through Televised Latino-Oriented Political Advertisements, 1984-2000
5. (Party) Identifiers
6. Stakeholders and Organizational Identity: A Rhetorical Relationship
7. Epilogue
Appendix A: Interview Protocol
Appendix B: Coding Content Categories
Appendix C. Questionnaire
Bibliography

Product Description:

Book by Connaughton Stacey L

Su questa edizione

• Editore: Routledge
• Data di pubblicazione: 2012
• ISBN 10: 0415649307
• ISBN 13: 9780415649308
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 224