How to Market Books - Brossura

Baverstock, Alison

Brossura

ISBN 10: 0415727588 ISBN 13: 9780415727587

Casa editrice: Routledge, 2015

Riassunto

'Baverstock is to book marketing what Gray is to anatomy; the undisputed champion.' Richard Charkin, Executive Director of Bloomsbury Publishing and President Elect of the International Publishers Association

Over four editions, Alison Baverstock’s How to Market Books has established itself as the industry standard text on marketing for the publishing industry, and the go-to reference guide for professionals and students alike.

With the publishing world changing like never before, and the marketing and selling of content venturing into uncharted technological territory, this much needed new edition seeks to highlight the role of the marketer in this rapidly changing landscape.

The new edition is thoroughly updated and offers a radical reworking and reorganisation of the previous edition, suffusing the book with references to online/digital marketing. The book maintains the accessible and supportive style of previous editions but also now offers:

• a number of new case studies
• detailed coverage of individual market segments
• checklists and summaries of key points
• several new chapters
• a foreword by Michael J Baker, Professor Emeritus of Marketing, Strathclyde University.

Su questo libro

L'autore:

Alison Baverstock is Associate Professor in the Department of Journalism and Publishing at Kingston University, where she cofounded the MA Publishing in 2006, now with an international catchment area and reputation. She is a frequent commentator in the press and broadcast media on publishing and reading, a previous recipient of the Pandora Prize for Services to Publishing and a member of the Board of Management of the Society of Authors.

Contenuti:

Part 1: General Principles and Understanding  1. Marketing and marketing in publishing  2. What’s for sale?  3. Understanding the Market: Market Research and Other Sources of Market Information  4. Profit, Loss and Accountability  Part 2: Putting this into Practice  5. The Medium Is the Message  6. How to Write a Marketing Plan  7. Selling  8. Direct Marketing  9. Online Marketing  10. Publicity and PR  11. Working with authors and other vital partnerships  12. Organising events, presentations and other opportunities to share content  13. Techniques for writing effective copy  14. The layout and dissemination of marketing materials  Part 3: Specific Advice for Particular Markets  15. Approaching specific interest markets; the value and significance of niche in publishing  15.1 Finding the general reader  15.2 Marketing children’s books  15.3 Selling resources to public libraries  15.4 Promoting to university academics  15.5 Selling to academic libraries  15.6 Selling to educational markets  15.7 Marketing to doctors and other healthcare professionals  15.8 Selling to professional and industrial markets

Su questa edizione

• Editore: Routledge
• Data di pubblicazione: 2015
• ISBN 10: 0415727588
• ISBN 13: 9780415727587
• Rilegatura: Copertina flessibile
• Numero edizione: 5
• Numero di pagine: 494