Articoli correlati a Routledge Handbook of Public Diplomacy

Routledge Handbook of Public Diplomacy ISBN 13: 9780415953016

Routledge Handbook of Public Diplomacy - Rilegato

 
9780415953016: Routledge Handbook of Public Diplomacy
Vedi tutte le copie di questo ISBN:
 
 

The Routledge Handbook of Public Diplomacy provides a comprehensive overview of public diplomacy and national image and perception management, from the efforts to foster pro-West sentiment during the Cold War to the post-9/11 campaign to "win the hearts and minds" of the Muslim world. Editors Nancy Snow and Philip Taylor present materials on public diplomacy trends in public opinion and cultural diplomacy as well as topical policy issues. The latest research in public relations, credibility, soft power, advertising, and marketing is included and institutional processes and players are identified and analyzed. While the field is dominated by American and British research and developments, the book also includes international research and comparative perspectives from other countries.

Published in association with the USC Center on Public Diplomacy at the Annenberg School based at the University of Southern California.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Recensione:

"Snow, Taylor and a distinguished group of scholars have produced the definitive sourcebook on one of the most important subjects of our time. This collection offers a highly readable and comprehensive look at how the U.S. has veered off course in the battle for the hearts and minds of much of the world. This is a must read for students and scholars, and should be placed in the hands of the policymakers who inherit the challenge of restoring the public image and credibility of this wayward superpower."

--Lance Bennett, Professor of Political Science & Ruddick C. Lawrence Professor of Communication, Director, Center for Communication and Civic Engagement, University of Washington

"Since 9/11 public diplomacy has emerged as a critical, but little understood, component of foreign policy. This Handbook explains what it is, what it isn’t, who does it well, and who doesn’t. In short, it is essential to understanding how countries present themselves to the world."

--Ambassador Cynthia P. Schneider, PhD, Distinguished Fellow in the Practice of Diplomacy, Georgetown University, Senior Non Resident Fellow, Brookings Institution

"Snow and Taylor's Routledge Handbook of Public Diplomacy offers valuable and timely advice about China as it struggles to tell its story of Tibet and the 2008 Beijing Olympics. The editors take a global perspective to address the public diplomacy issue in a well-admired effort to build a global dialogue between the East and the West."

--Li Xiguang, Dean, International Center for Communication Studies, Tsinghua University

Vice-Chairman, Journalism Education Committee of Chinese Ministry of Education

"A nation's success in global politics of the 21st century will depend in large part on the management of national image and reputation. Soft power has become a necessary rather than optional complement to hard power. With its breadth and depth of analysis, the Routledge Handbook of Public Diplomacy is required reading for those who care about how countries can use the tools of communication to create a competitive advantage in the Information Age."

--Evan H. Potter, Department of Communication, University of Ottawa

L'autore:

Nancy Snow is Professor of Communications at California State University, Fullerton. She is adjunct professor of public diplomacy at the University of Southern California and the Interdisciplinary Center Herzliya.

Philip M. Taylor, now deceased, was Professor of International Communications at the University of Leeds and acknowledged as one of the foremost authorities in propaganda history and public diplomacy.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

  • EditoreRoutledge
  • Data di pubblicazione2008
  • ISBN 10 0415953014
  • ISBN 13 9780415953016
  • RilegaturaCopertina rigida
  • Numero edizione1
  • Numero di pagine404
  • RedattoreSnow Nancy, Taylor Philip M.
  • Valutazione libreria

Spese di spedizione: EUR 6,00
Da: Regno Unito a: U.S.A.

Destinazione, tempi e costi

Aggiungere al carrello

Altre edizioni note dello stesso titolo

9780415953023: Routledge Handbook of Public Diplomacy

Edizione in evidenza

ISBN 10:  ISBN 13:  9780415953023
Casa editrice: Routledge, 2008
Brossura

I migliori risultati di ricerca su AbeBooks

Foto dell'editore

Nancy Snow & Philip M. Taylor
Editore: Routledge (Manohar) (2013)
ISBN 10: 0415953014 ISBN 13: 9780415953016
Nuovo Rilegato Quantità: 10
Da:
Kanic Books
(London, LONDO, Regno Unito)
Valutazione libreria

Descrizione libro Hardcover. Condizione: Brand New. Ship within 24hrs. Satisfaction 100% guaranteed. I Ships from multiple Locations I "Special Note" We do not Provide Service On APO & PO BOX Box addresses. Delivery with In 7-14 working Day Only. This Books ship from the United Kingdom & USA other locations in India depending on your location and availability. Codice articolo MA 9780415953016

Informazioni sul venditore | Contatta il venditore

Compra nuovo
EUR 97,87
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 6,00
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi
Foto dell'editore

&. Taylor Snow Nancy Snow
Editore: Taylor & Francis Group (2008)
ISBN 10: 0415953014 ISBN 13: 9780415953016
Nuovo Rilegato Quantità: 1
Da:
Books Puddle
(New York, NY, U.S.A.)
Valutazione libreria

Descrizione libro Condizione: New. pp. 404. Codice articolo 26427483

Informazioni sul venditore | Contatta il venditore

Compra nuovo
EUR 157,83
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,69
In U.S.A.
Destinazione, tempi e costi
Foto dell'editore

Snow &. Taylor Snow Nancy
Editore: Taylor & Francis Group (2008)
ISBN 10: 0415953014 ISBN 13: 9780415953016
Nuovo Rilegato Quantità: 1
Print on Demand
Da:
Majestic Books
(Hounslow, Regno Unito)
Valutazione libreria

Descrizione libro Condizione: New. pp. 404 68:B&W 7 x 10 in or 254 x 178 mm Case Laminate on White w/Gloss Lam This item is printed on demand. Codice articolo 7420420

Informazioni sul venditore | Contatta il venditore

Compra nuovo
EUR 170,81
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 7,58
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi