Albarran, Alan B. The Media Economy

ISBN 13: 9780415990455

The Media Economy

Valutazione media 3,62
( su 16 valutazioni fornite da GoodReads )
 
9780415990455: The Media Economy

The Media Economy analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground through its analysis from two unique perspectives:

  • examining the media industries from a holistic perspective by analyzing how the media industries function across different levels of society (global, national, household and individual)
  • looking at the key forces (technology, globalization, regulation, and social aspects) constantly evolving and influencing the media industries.

It includes examples from both developed and developing nations, as well as data and trends from these countries, offering a broad arena of study.

Key features of this innovative text include:

  • topics new to media economics texts, such as finance and investment, labor, and social aspects
  • accessible discussion of complicated concepts and their application to media industries
  • new directions for both theoretical and methodological areas.

With the media industries in an ongoing state of change and transformation, The Media Economy offers new reference points for the field to consider when defining and analyzing media markets. It is essential reading for students and practitioners in media management and economics who need to understand the role of media in the global economy.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

L'autore:

Alan B. Albarran is professor of media and the director of the Center for Spanish Language Media at The University of North Texas. He has extensive experience as an editor and author and is widely recognized as an international scholar in the area of media management and economics. He is former editor of the Journal of Media Economics and the International Journal for Media Management.

Contenuti:

Chapter 1: Understanding the Media Economy

Chapter 2: Theories and Approaches Used to Examine the Media Economy

Chapter 3: Key Concepts to Understand the Media Economy

Chapter 4: Evolving Markets in the Media Economy

Chapter 5: Multi-Platform Media Enterprises

Chapter 6: Technology and the Media Economy

Chapter 7: Globalization and the Media Economy

Chapter 8: Regulation and the Media Economy

Chapter 9: Social Aspects of the Media Economy

Chapter 10: Finance, Valuation, and Investment in the Media Economy

Chapter 11: Labor and the Media Economy

Chapter 12: Assessing the Future of the Media Economy

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

I migliori risultati di ricerca su AbeBooks

1.

Albarran, Alan
Editore: Routledge
ISBN 10: 0415990459 ISBN 13: 9780415990455
Nuovi Rilegato Quantità: 1
Print on Demand
Da
Valutazione libreria
[?]

Descrizione libro Routledge. Condizione libro: BRAND NEW. BRAND NEW Hardcover - 216pp - This title is now printed on demand - please allow an added 2-3 weeks for shipment! A Brand New Quality Book from a Full-Time Bookshop in business since 1992!. Codice libro della libreria 2000475

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 175,23
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
In U.S.A.
Destinazione, tempi e costi

2.

Albarran, Alan B.
Editore: Routledge (2010)
ISBN 10: 0415990459 ISBN 13: 9780415990455
Nuovi Rilegato Quantità: 2
Da
Murray Media
(North Miami Beach, FL, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Routledge, 2010. Hardcover. Condizione libro: New. Codice libro della libreria P110415990459

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 332,55
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 2,77
In U.S.A.
Destinazione, tempi e costi

3.

Alan B. Albarran
Editore: Routledge (2010)
ISBN 10: 0415990459 ISBN 13: 9780415990455
Nuovi Rilegato Quantità: 1
Da
Ergodebooks
(RICHMOND, TX, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Routledge, 2010. Hardcover. Condizione libro: New. 1. Codice libro della libreria DADAX0415990459

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 2.573,06
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,69
In U.S.A.
Destinazione, tempi e costi