Marketing for Higher Awards - Rilegato

Needham, Dave; Dransfield, Rob; Shaw, Mark; Fooley, David

Rilegato

ISBN 10: 043545529X ISBN 13: 9780435455293

Casa editrice: Butterworth-Heinemann, 1999

Riassunto

This core textbook is completely matched to the revised specifications for the BTEC Higher National Certificate and Diploma awards for Business and Marketing. This single volume gives your students all the information and theory they need to cover this option route. The units are matched to the structure for the BTEC awards.Discussion points and tasks in each chapter reinforce the marketing theory and help students understand the subject.Contemporary case studies show the students how marketing really can work for businesses.References from current academic research and journals support the theory in the textbook.Further reading lists with plenty of references give students the opportunity to pursue particular areas.Deeper analysis of marketing concepts appropriate to this level of study makes this text ideal for CIM and other marketing course.

Su questa edizione

• Editore: Butterworth-Heinemann
• Data di pubblicazione: 1999
• ISBN 10: 043545529X
• ISBN 13: 9780435455293
• Rilegatura: Copertina rigida
• Numero di pagine: 380