Handbook of Media Economics: 1 - Rilegato

Rilegato

ISBN 10: 0444636854 ISBN 13: 9780444636850

Casa editrice: North-Holland, 2015

Riassunto

Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics.

The book spans the large scope of media economics, simultaneously offering in-depth analysis of particular topics, including the economics of why media are important, how media work (including financing sources, institutional settings, and regulation), what determines media content (including media bias), and the effects of new technologies. The book provides a powerful introduction for those interested in starting research in media economics.

• Helps academic and non-academic economists understand recent rapid changes in theoretical and empirical advances, in structural empirical methods, and in the media industry's connection with the democratic process
• Presents the only detailed summary of media economics that emphasizes political economy, merger policy, and competition policy
• Pays special attention to the economic influences of the Internet, including developments in social media, user-generated content, and advertising, as well as the Internet's effects on newspapers, radio, and television

Su questo libro

Recensione

"This Handbook provides a very useful overview of the economic literature on the media, a literature that has grown tremendously in the last few decades. Now we will have one single place to go when in need of accessing state-of the-art knowledge in this research area. It is particularly welcome that the editors have collected surveys both across the various media industries and across the main market-structure and political-economy issues." --Tore Nilssen, University of Oslo

"At last the long-awaited handbook on the economics of media!  Despite 15 years of high quality research, the field has suffered from the lack of systematic and comprehensive presentation.  This handbook not only illustrates the basic economic forces shaping traditional and new media markets but also analyses the relationship between media markets and politics. I plan to use it in my graduate and doctoral courses.  It will also help academics considering new research in the field." --Lapo Filistrucchi, University of Florence

L'autore

Simon Anderson is Commonwealth Professor of Economics at the University of Virginia. He has published on advertising, search and information, price dispersion, media economics, and industrial organization.

Su questa edizione

• Editore: North-Holland
• Data di pubblicazione: 2015
• ISBN 10: 0444636854
• ISBN 13: 9780444636850
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 773
• Redattore: Anderson Simon P., Waldfogel Joel, Stromberg David