Sinossi
Leading marketing scientists, with an MS/OR orientation, present in this book a state-of-the-art review of their area of expertise. The wide range of material spans the marketing discipline and represents coverage of both what is known and what problem areas present themselves as ripe for further development. The articles are written with a technically sophisticated reader in mind, but not necessarily an expert in marketing. The authors provide a discussion of the motivation - the behavioural foundations or key assumptions - leading to the development of the important models or methods in each area. While not primarily a text, the book provides a foundation for advanced students in marketing. MS/OR professionals, both academic and practitioner alike, will appreciate the impact that the MS/OR approach has had in the marketing area. Finally, the book provides useful reading for marketing scientists, academics and practitioners who want access to integrated treatments of the most important topics in their field.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Product Description
Book by Eliashberg J
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Risultati della ricerca per Marketing: Volume 5
Foto dell'editore
Marketing (Volume 5) (Handbooks in Operations Research and Management Science, Volume 5)
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Codice articolo G0444889574I4N00
Compra usato
EUR 21,42
Spedizione gratuita
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: 1 disponibili
Immagini fornite dal venditore
Marketing ed. Handbooks in operations research and management science 5.
Editore:
Amsterdam London , North-Holland, 1993
ISBN 10: 0444889574
ISBN 13: 9780444889577
Antico o usato
Rilegato
Da: Antiquariat Bookfarm, Löbnitz, Germania
Valutazione del venditore 5 su 5 stelle
Hardcover. Ex-library with stamp and library-signature. GOOD condition, some traces of use. Ancien Exemplaire de bibliothèque avec signature et cachet. BON état, quelques traces d'usure. Ehem. Bibliotheksexemplar mit Signatur und Stempel. GUTER Zustand, ein paar Gebrauchsspuren. 90 HAN Vol.5 9780444889577 Sprache: Englisch Gewicht in Gramm: 1500. Codice articolo 2498396
Compra usato
EUR 23,10
Spedizione EUR 40,00
Spedito da Germania a U.S.A.
Spedito da Germania a U.S.A.
Quantità: 1 disponibili
Foto dell'editore
Marketing: Volume 5 (Handbooks in Operations Research and Management Science)
Editore:
Elsevier Science 1993-11-26, 1993
ISBN 10: 0444889574
ISBN 13: 9780444889577
Nuovo
Rilegato
Da: Chiron Media, Wallingford, Regno Unito
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: New. Codice articolo 6666-ELS-9780444889577
Compra nuovo
EUR 52,73
Spedizione EUR 17,92
Spedito da Regno Unito a U.S.A.
Spedito da Regno Unito a U.S.A.
Quantità: 1 disponibili
Foto dell'editore
Marketing
Editore:
Elsevier Science & Technology, Elsevier Science, 1993
ISBN 10: 0444889574
ISBN 13: 9780444889577
Nuovo
Rilegato
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
Valutazione del venditore 5 su 5 stelle
Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Leading marketing scientists, with an MS/OR orientation, present in this book a state-of-the-art review of their area of expertise. The wide range of material spans the marketing discipline and represents coverage of both what is known and what problem areas present themselves as ripe for further development. The articles are written with a technically sophisticated reader in mind, but not necessarily an expert in marketing. The authors provide a discussion of the motivation - the behavioural foundations or key assumptions - leading to the development of the important models or methods in each area. While not primarily a text, the book provides a foundation for advanced students in marketing. MS/OR professionals, both academic and practitioner alike, will appreciate the impact that the MS/OR approach has had in the marketing area. Finally, the book provides useful reading for marketing scientists, academics and practitioners who want access to integrated treatments of the most important topics in their field. Englisch. Codice articolo 9780444889577
Compra nuovo
EUR 54,95
Spedizione EUR 23,00
Spedito da Germania a U.S.A.
Spedito da Germania a U.S.A.
Quantità: 2 disponibili
Foto dell'editore
Handbooks in Operations Research and Management Science, 5: Marketing (Handbooks in Operations Research and Management Science)
Da: Revaluation Books, Exeter, Regno Unito
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: Brand New. 1st edition. 910 pages. 9.75x6.75x1.75 inches. In Stock. Codice articolo __0444889574
Compra nuovo
EUR 62,04
Spedizione EUR 23,13
Spedito da Regno Unito a U.S.A.
Spedito da Regno Unito a U.S.A.
Quantità: 1 disponibili
Foto dell'editore
Marketing. Handbooks in Operations Research and Management Science Volume 5
Da: La bataille des livres, Pradinas, Francia
Valutazione del venditore 5 su 5 stelle
Condizione: Très Bon. Marketing. Handbooks in Operations Research and Management Science Volume 5 | Eliashberg, Lilien | North Holland, 1993 . In-8°cartonné, 895p. Couverture propre . Dos solide . Intérieur frais sans soulignage ou annotation. Exemplaire de bibliothèque : petit code barre en pied de 1re de couv., cotation au dos, rares et discrets petits tampons à l'intérieur de l'ouvrage. Très bon état général pour cet ouvrage. [NM29] Pour les expéditions internationales, nous consulter au préalable pour l ajustement des frais de port qui seront peut-être revus à la baisse/ For international shipments, please contact us in advance to adjust shipping costs. |. Codice articolo T3-W5HQ-L2U0
Compra usato
EUR 44,00
Spedizione EUR 60,00
Spedito da Francia a U.S.A.
Spedito da Francia a U.S.A.
Quantità: 1 disponibili
Foto dell'editore
Marketing (Volume 5) (Handbooks in Operations Research and Management Science, Volume 5)
Da: Buchpark, Trebbin, Germania
Valutazione del venditore 5 su 5 stelle
Condizione: Gut. Zustand: Gut | Seiten: 920 | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar. Codice articolo 41724706/203
Compra usato
EUR 25,68
Spedizione EUR 105,00
Spedito da Germania a U.S.A.
Spedito da Germania a U.S.A.
Quantità: 1 disponibili
Foto dell'editore
Marketing
Editore:
Elsevier Science & Technology, Elsevier Science, 1993
ISBN 10: 0444889574
ISBN 13: 9780444889577
Nuovo
Rilegato
Da: AHA-BUCH GmbH, Einbeck, Germania
Valutazione del venditore 5 su 5 stelle
Buch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Leading marketing scientists, with an MS/OR orientation, present in this book a state-of-the-art review of their area of expertise. The wide range of material spans the marketing discipline and represents coverage of both what is known and what problem areas present themselves as ripe for further development. The articles are written with a technically sophisticated reader in mind, but not necessarily an expert in marketing. The authors provide a discussion of the motivation - the behavioural foundations or key assumptions - leading to the development of the important models or methods in each area. While not primarily a text, the book provides a foundation for advanced students in marketing. MS/OR professionals, both academic and practitioner alike, will appreciate the impact that the MS/OR approach has had in the marketing area. Finally, the book provides useful reading for marketing scientists, academics and practitioners who want access to integrated treatments of the most important topics in their field. Codice articolo 9780444889577
Compra nuovo
EUR 66,28
Spedizione EUR 69,15
Spedito da Germania a U.S.A.
Spedito da Germania a U.S.A.
Quantità: 2 disponibili