It is well-documented that working hard isn't enough to keep your professional star rising: Self-promotion is recognised as one of the most important attributes for getting ahead. But learning to share your talents and successes without coming across as smug or rehearsed is a tricky skill. Now, Peggy Klaus, top communication and leadership coach, has developed a program that will teach anyone to brag - and get away with it. Filled with practical examples of ways in which people in various work-life stages can promote themselves, Klaus teaches readers to communicate strengths and accomplishments without appearing too opportunistic, eager, egotistical or self-aggrandising. Now anyone can communicate with style and substance - in any situation - and walk away shining like the star they are!
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Brag! is a whip smart tool kit--one that tampers with our beliefs about humility by defining bragging as an act of authenticity. Peggy Klaus, a Fortune 500 communication coach, sharpened her strategies in Hollywood, "the bragging capitol of the world," where she learned the art of tooting your horn, without blowing it. "To brag is to talk about your best self with pride and passion in a conversational manner." explains Klaus. She includes a snappy "Bragging Dictionary" with highly practical techniques including instructions for the "Bragalogue," a brief memorable elevator pitch and a "Brag bag," the collection of your greatest hits with colorful details that can be easily accessed.
Bragging rights and responsibilities are surveyed in a variety of situations: the co-worker who takes credit, techno-bragging online, performance reviews, job interviews and working a room. Klaus peppers her points with examples from her coaching sessions and seminars, sample dialogues and self-assessments. Although several examples may seem too studied, Klaus has much to brag about. This is a book that will change the way you think about the slippery skill of selling yourself. --Barbara MackoffAbout the Author:
Peggy Klaus, a skilled lecturer, lives in Berkeley, California.
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Descrizione libro Warner Business Books. Hardcover. Condizione libro: New. 0446531790 Ships promptly. Codice libro della libreria SUP2206RSGG071117H0141
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Descrizione libro Warner Business Books, 2003. Hardcover. Condizione libro: New. book. Codice libro della libreria M0446531790
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