Advertising Uneasy Persuason - Rilegato

Schudson

Rilegato

ISBN 10: 0465000789 ISBN 13: 9780465000784

Casa editrice: Basic Books, 1984

Riassunto

What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine. 'Dispassionate, open-minded and balanced ... he conveys better than any other recent author a sense of advertising as its practitioners understand it.' Stephen Fox, New York Times Book Review First published in 1984.

Su questo libro

Product Description:

Book by Schudson

Su questa edizione

• Editore: Basic Books
• Data di pubblicazione: 1984
• ISBN 10: 0465000789
• ISBN 13: 9780465000784
• Rilegatura: Copertina rigida
• Numero di pagine: 288