"The Cluetrain Manifesto" is as potent and relevant now as it was when came out ten years ago. "The Cluetrain Manifesto" began as a Web site in 1999 when the authors, who have worked variously at IBM, Sun Microsystems, the Linux Journal, and NPR, posted 95 theses that pronounced what they felt was the new reality of the networked marketplace. For example, thesis no. 2: 'Markets consist of human beings, not demographic sectors'; thesis no. 20: 'Companies need to realize their markets are often laughing at them'; thesis no. 62: 'Markets do not want to talk to flacks and hucksters. They want to participate in the conversations going on behind the corporate firewall'; thesis no. 74: 'We are immune to advertising. Just forget it'. The book enlarges on these themes through seven essays filled with dozens of stories and observations about how business gets done in America and how the Internet will continue to change it all. Ten years after its original publication, the message itself remains quite relevant and unique. With four new forewords, this book is for anyone interested in the Internet and e-commerce, and is especially important for those businesses navigating the topography of the wired marketplace.
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Descrizione libro Basic Books, 2009. Condizione libro: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: A new edition of the business classic for everyone navigating the wired marketplace. Codice libro della libreria ABE_book_new_0465018653
Descrizione libro Basic Books, 2009. Hardcover. Condizione libro: New. book. Codice libro della libreria 0465018653
Descrizione libro Basic Books, 2009. Hardcover. Condizione libro: New. Anniversary Edition. Codice libro della libreria DADAX0465018653
Descrizione libro Basic Books, 2009. Hardcover. Condizione libro: New. Codice libro della libreria P110465018653