Winning at New Products: Creating Value Through Innovation - Brossura

Cooper, Robert G.

Brossura

ISBN 10: 0465025781 ISBN 13: 9780465025787

Casa editrice: Basic Books, 2011

Riassunto

For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. Winning at New Products cites the author's most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch.

Su questo libro

L'autore:

Robert G. Cooper is a Professor of Marketing at the Michael G. DeGroote School of Business, McMaster University in Canada, and ISBM Distinguished Research Fellow at Penn State University's Smeal College of Business Administration. He is the author of several books and was made a Fellow of the Product Development and Management Association in 1999. He lives in Oakville, Ontario.

Product Description:

Book by Cooper Robert G

Su questa edizione

• Editore: Basic Books
• Data di pubblicazione: 2011
• ISBN 10: 0465025781
• ISBN 13: 9780465025787
• Rilegatura: Paperback
• Numero di pagine: 391