Stuart Ewen PR! - A Social History of Spin

ISBN 13: 9780465061792

PR! - A Social History of Spin

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9780465061792: PR! - A Social History of Spin

The early years of the twentieth century were a difficult period for Big Business. Corporate monopolies, the brutal exploitation of labor, and unscrupulous business practices were the target of blistering attacks from a muckraking press and an increasingly resentful public. Corporate giants were no longer able to operate free from the scrutiny of the masses. The crowd is now in the saddle,” warned Ivy Lee, one of America's first corporate public relations men. The people now rule. We have substituted for the divine right of kings, the divine right of the multitude.” Unless corporations developed means for counteracting public disapproval, he cautioned, their future would be in peril. Lee's words heralded the dawn of an era in which corporate image management was to become a paramount feature of American society. Some corporations, such as AT&T, responded inventively to the emergency. Others, like Standard Oil of New Jersey (known today as Exxon), continued to fumble the PR ball for decades. The Age of Public Relations had begun.In this long-awaited, pathbreaking book, Stuart Ewen tells the story of the Age unfolding: the social conditions that brought it about; the ideas that inspired the strategies of public relations specialists; the growing use of images as tools of persuasion; and, finally, the ways that the rise of public relations interacted with the changing dynamics of public life itself. He takes us on a vivid journey into the thinking of PR practitioners from Edward Bernays to George Gallup exploring some of the most significant campaigns to mold the public mind, and revealing disturbing trends that have persisted to the present day. Using previously confidential sources, and with the aid of dozens of illustrations from the past hundred years, Ewen sheds unsparing light on the contours and contradictions of American democracy on the threshold of a new millennium.

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Review:

As "spin" assumes an omnipresent role in contemporary discourse, chasing out frank or direct speech with buzzwords and carefully weighted terminology, the time is ripe for a study of the industry that started it all. Stuart Ewen has written an exhaustive study of public relations that traces the evolution of PR throughout the 20th century, from the history of early advertising to its role in politics and "corporate communications." PR! is a book not just for industry types or communications majors, it contains thoughtful reflections on the impact of manufactured media on our culture and democracy, topics relevant to all.

About the Author:

Stewart Ewen is professor of media studies and chair of the Department of Communications at Hunter College. He is also a professor in the Ph.D. programs in history and sociology at the City University of New York Graduate Center. He is the author of the acclaimed Captains of Consciousness, Channels of Desire, and All Consuming Images, the last of which provided the basis for Bill Moyers's award-winning PBS series The Public Mind. He lives in New York City.

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Descrizione libro INGRAM PUBLISHER SERVICES US, United States, 1998. Paperback. Condizione libro: New. Language: English . Brand New Book. The early years of the twentieth century were a difficult period for Big Business. Corporate monopolies, the brutal exploitation of labour, and unscrupulous business practices were the target of blistering attacks from a muckraking press and an increasingly resentful public. Corporate giants were no longer able to operate free from the scrutiny of the masses. The crowd is now in the saddle, warned Ivy Lee, one of America s first corporate public relations men. The people now rule. We have substituted for the divine right of kings, the divine right of the multitude. Unless corporations developed means for counteracting public disapproval, he cautioned, their future would be in peril. Lee s words heralded the dawn of an era in which corporate image management was to become a paramount feature of American society. Some corporations, such as ATT, responded inventively to the emergency. Others, like Standard Oil of New Jersey (known today as Exxon), continued to fumble the PR ball for decades. The Age of Public Relations had begun.In this long-awaited, pathbreaking book, Stuart Ewen tells the story of the Age unfolding: the social conditions that brought it about the ideas that inspired the strategies of public relations specialists the growing use of images as tools of persuasion and, finally, the ways that the rise of public relations interacted with the changing dynamics of public life itself. He takes us on a vivid journey into the thinking of PR practitioners,from Edward Bernays to George Gallup,exploring some of the most significant campaigns to mould the public mind, and revealing disturbing trends that have persisted to the present day. Using previously confidential sources, and with the aid of dozens of illustrations from the past hundred years, Ewen sheds unsparing light on the contours and contradictions of American democracy on the threshold of a new millennium. Codice libro della libreria AA29780465061792

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Descrizione libro INGRAM PUBLISHER SERVICES US, United States, 1998. Paperback. Condizione libro: New. Language: English . Brand New Book. The early years of the twentieth century were a difficult period for Big Business. Corporate monopolies, the brutal exploitation of labour, and unscrupulous business practices were the target of blistering attacks from a muckraking press and an increasingly resentful public. Corporate giants were no longer able to operate free from the scrutiny of the masses. The crowd is now in the saddle, warned Ivy Lee, one of America s first corporate public relations men. The people now rule. We have substituted for the divine right of kings, the divine right of the multitude. Unless corporations developed means for counteracting public disapproval, he cautioned, their future would be in peril. Lee s words heralded the dawn of an era in which corporate image management was to become a paramount feature of American society. Some corporations, such as ATT, responded inventively to the emergency. Others, like Standard Oil of New Jersey (known today as Exxon), continued to fumble the PR ball for decades. The Age of Public Relations had begun.In this long-awaited, pathbreaking book, Stuart Ewen tells the story of the Age unfolding: the social conditions that brought it about the ideas that inspired the strategies of public relations specialists the growing use of images as tools of persuasion and, finally, the ways that the rise of public relations interacted with the changing dynamics of public life itself. He takes us on a vivid journey into the thinking of PR practitioners,from Edward Bernays to George Gallup,exploring some of the most significant campaigns to mould the public mind, and revealing disturbing trends that have persisted to the present day. Using previously confidential sources, and with the aid of dozens of illustrations from the past hundred years, Ewen sheds unsparing light on the contours and contradictions of American democracy on the threshold of a new millennium. Codice libro della libreria AA29780465061792

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Descrizione libro 1998. PAP. Condizione libro: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria KS-9780465061792

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Descrizione libro INGRAM PUBLISHER SERVICES US, United States, 1998. Paperback. Condizione libro: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. The early years of the twentieth century were a difficult period for Big Business. Corporate monopolies, the brutal exploitation of labour, and unscrupulous business practices were the target of blistering attacks from a muckraking press and an increasingly resentful public. Corporate giants were no longer able to operate free from the scrutiny of the masses. The crowd is now in the saddle, warned Ivy Lee, one of America s first corporate public relations men. The people now rule. We have substituted for the divine right of kings, the divine right of the multitude. Unless corporations developed means for counteracting public disapproval, he cautioned, their future would be in peril. Lee s words heralded the dawn of an era in which corporate image management was to become a paramount feature of American society. Some corporations, such as ATT, responded inventively to the emergency. Others, like Standard Oil of New Jersey (known today as Exxon), continued to fumble the PR ball for decades. The Age of Public Relations had begun.In this long-awaited, pathbreaking book, Stuart Ewen tells the story of the Age unfolding: the social conditions that brought it about the ideas that inspired the strategies of public relations specialists the growing use of images as tools of persuasion and, finally, the ways that the rise of public relations interacted with the changing dynamics of public life itself. He takes us on a vivid journey into the thinking of PR practitioners,from Edward Bernays to George Gallup,exploring some of the most significant campaigns to mould the public mind, and revealing disturbing trends that have persisted to the present day. Using previously confidential sources, and with the aid of dozens of illustrations from the past hundred years, Ewen sheds unsparing light on the contours and contradictions of American democracy on the threshold of a new millennium. Codice libro della libreria BZE9780465061792

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Descrizione libro Basic Books 10/23/1998, 1998. Paperback or Softback. Condizione libro: New. PR!: A Social History of Spin. Book. Codice libro della libreria BBS-9780465061792

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Descrizione libro Basic Books (AZ). Paperback. Condizione libro: New. Paperback. 480 pages. Dimensions: 8.9in. x 6.0in. x 1.6in.The early years of the twentieth century were a difficult period for Big Business. Corporate monopolies, the brutal exploitation of labor, and unscrupulous business practices were the target of blistering attacks from a muckraking press and an increasingly resentful public. Corporate giants were no longer able to operate free from the scrutiny of the masses. The crowd is now in the saddle, warned Ivy Lee, one of Americas first corporate public relations men. The people now rule. We have substituted for the divine right of kings, the divine right of the multitude. Unless corporations developed means for counteracting public disapproval, he cautioned, their future would be in peril. Lees words heralded the dawn of an era in which corporate image management was to become a paramount feature of American society. Some corporations, such as AT and T, responded inventively to the emergency. Others, like Standard Oil of New Jersey (known today as Exxon), continued to fumble the PR ball for decades. The Age of Public Relations had begun. In this long-awaited, pathbreaking book, Stuart Ewen tells the story of the Age unfolding: the social conditions that brought it about; the ideas that inspired the strategies of public relations specialists; the growing use of images as tools of persuasion; and, finally, the ways that the rise of public relations interacted with the changing dynamics of public life itself. He takes us on a vivid journey into the thinking of PR practitionersfrom Edward Bernays to George Gallupexploring some of the most significant campaigns to mold the public mind, and revealing disturbing trends that have persisted to the present day. Using previously confidential sources, and with the aid of dozens of illustrations from the past hundred years, Ewen sheds unsparing light on the contours and contradictions of American democracy on the threshold of a new millennium. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Codice libro della libreria 9780465061792

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