Marketing Research Essentials - Brossura

McDaniel, Carl D.

Brossura

ISBN 10: 0470002409 ISBN 13: 9780470002407

Casa editrice: John Wiley & Sons Inc, 2000

Riassunto

We Left in Everything That Makes It Hot. Spice up your research course with a dash of the best. Marketing Research Essentials, 3rd Edition keeps the hottest concepts, insights, basics, and examples from McDaniel and Gate's Contemporary Marketing Research, 4th Edition, making it ideal for adding research projects or outside materials to your class. As in the parent text, Essentials seamlessly integrates Internet and technology issues and methods - all while preserving the clarity and managerial approach for which McDaniel and Gates are known. Hot New Ingredients: A CD-ROM is included with each copy of Essentials and features Internet links, a comprehensive case and data set, a complete PowerPoint presentation with instructions for making PowerNotes, ethical dilemma questions, cross-fuctional questions, and a video segment on Burke Marketing Research. Completely Revised and Updated Chapter on "Secondary Data, Databases, the Internet, and Decision Support Systems" reflects the latest market research technologies. Greatly Expanded Web Content includes Internet activities, online quizzes, web links, and more! Visit http://mcdaniel.swcollege.com. Opening Vignettes, Examples, and Case Materials highlight global and domestic marketing research methods.

Su questo libro

Product Description:

Book by McDaniel Jr Carl Gates Roger

Su questa edizione

• Editore: John Wiley & Sons Inc
• Data di pubblicazione: 2000
• ISBN 10: 0470002409
• ISBN 13: 9780470002407
• Rilegatura: Copertina flessibile
• Numero edizione: 3
• Numero di pagine: 544