Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words - Brossura

Vitale, Joe

Brossura

ISBN 10: 0470009799 ISBN 13: 9780470009796

Casa editrice: John Wiley & Sons Inc, 2007

Riassunto

Discover the secrets of written persuasion!

"The principles of hypnosis, when applied to copywriting, add a newspin to selling. Joe Vitale has taken hypnotic words to set theperfect sales environment and then shows us how to use those wordsto motivate a prospect to take the action you want. This is truly anew and effective approach to copywriting, which I stronglyrecommend you learn. It's pure genius."
-Joseph Sugarman, author of Triggers

"I've read countless book on persuasion, but none come close tothis one in showing you exactly how to put your readers into abuying trance that makes whatever you are offering themirresistible."
-David Garfinkel, author of Advertising Headlines That Make YouRich

"I am a huge fan of Vitale and his books, and Hypnotic Writing(first published more than twenty years ago), is my absolutefavorite. Updated with additional text and fresh examples,especially from e-mail writing, Joe's specialty, Hypnotic Writingis the most important book on copywriting (yes, that's really whatit is about) to be published in this century. Read it. It will makeyou a better copywriter, period."
-Bob Bly, copywriter and author of The Copywriter's Handbook

"I couldn't put this book down. It's eye opening and filled withgenuinely new stuff about writing and persuading better. And itcommunicates it brilliantly and teaches it brilliantly-exemplifyingthe techniques by the writing of the book itself as you goalong."
-David Deutsch, author of Think Inside the Box,www.thinkinginside.com

"Hypnotic Writing is packed with so much great information it'shard to know where to start. The insights, strategies, and tacticsin the book are easy to apply yet deliver one heck of a punch. Andin case there's any question how to apply them, thebefore-and-after case studies drive the points home like nothingelse can. Hypnotic Writing is not just about hypnotic writing. Itis hypnotic writing. On the count of three, you're going to loveit. Just watch and see."
-Blair Warren, author of The Forbidden Keys to Persuasion

Su questo libro

Recensione:

"...[gives] a huge amount of useful advice and ideas...lots of valuable references too..." (Professional Marketing, June 2007)

L'autore:

Joe Vitale is President of Hypnotic Marketing, Inc., amarketing consulting firm. He has been called "the Buddha of theInternet" for his combination of spirituality and marketing acumen.His articles are widely read, and his professional clients includethe Red Cross, PBS, Children's Memorial Hermann Hospital, and manyother small and large international businesses. His past booksinclude There's a Customer Born Every Minute (Wiley) and the AMAComplete Guide to Small Business Advertising. Subscribe to his freenewsletter at www.mrfire.com.

Su questa edizione

• Editore: John Wiley & Sons Inc
• Data di pubblicazione: 2007
• ISBN 10: 0470009799
• ISBN 13: 9780470009796
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 261