International Marketing Research - Brossura

Craig, C. Samuel; Douglas, Susan P.

Brossura

ISBN 10: 0470010959 ISBN 13: 9780470010952

Casa editrice: Wiley, 2005

Riassunto

The third edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing research. Industry consolidation of research firms has accelerated as they strive to better serve global clients. The Internet has burst on to the scene as an alternative way to gather information and conduct surveys rapidly. Increasingly research is being conducted in developing countries as firms expand operations into markets such as India and China. The coverage of research in developing markets has been expanded in the third edition. In addition, to all the updates and changes, a chapter has been added that deals with conceptual and methodological issues in designing and executing research.

• A complete guide to modern international marketing research techniques by two pioneers in the field.
• Authoritative coverage of all the latest electronic research techniques.

Su questo libro

Recensione:

a valuable guide for many marketing researchers, their clients, and academics seeking specialized knowledge of theories ( International Journal of Marketing, January 2007)

a valuable guide for many marketing researchers, their clients, and academics seeking specialized knowledge of theories (International Journal of Marketing, January 2007)

L'autore:

C. Samuel Craig is the Catherine and Peter Kellner Professor and Professor of Marketing and International Business at New York University’s Stern School of Business. He received his Ph.D. from the Ohio State University. Prior to joining New York University, Professor Craig taught at Cornell University.

Susan P. Douglas is the Paganelli-Bull Professor of Marketing and International Business at New York University’s Stern School of Business. She received her Ph.D from the University of Pennsylvania. Prior to joining New York University, Professor Douglas taught at centre HEC, Jouy-en-Josas, France and was a faculty member of the European Institute for Advanced Studies in Management in Brussels.

Su questa edizione

• Editore: Wiley
• Data di pubblicazione: 2005
• ISBN 10: 0470010959
• ISBN 13: 9780470010952
• Rilegatura: Paperback
• Numero edizione: 3
• Numero di pagine: 528