The Employer Brand: Bringing The Best of Brand Management to People At Work

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9780470012734: The Employer Brand: Bringing The Best of Brand Management to People At Work

Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Pret a Manger.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Recensione:

"...This is not just an eloquent brand management and marketing text but one of the wisest management books in the past five years." (Independent on Sunday, 20th November 2005)
 
"...the authors offer an intellectual framework, a fresh focus and a stimulating guide...this book is an impressive wake-up call..." (People Management, 10th November 2005)
 
"...packed with insight and alarming statistics, it will also prove a great tool for any HR professional..." (Strategic HR Review, 1st November 2005)
 
"...useful for HR professionals, managers interested in bringing the concept of 'living the brand' to the company, and graduates seeking guidance on the kind of company to work for." (The Marketer (CIM), Jan 06)
 
"...provides inspirational insights into the rationale for employer brand management." (Personnel Today, 17th Jan 06)
 
"...easy to read and very useful as it contains great case studies and useful tips on how to build coherent brand framework from the start." (Personnel Today, April 2006)
 
"...interesting insights..." (Chartered Institute of Personnel and Development, June 2006)

"...the authors offer an intellectual framework, a fresh focus and a stimulating guide...an impressive wake-up call..." (People Management, 10th November 2005)
 
"...not just an eloquent brand management...text but one of the wisest management books in the past five years." (Independent on Sunday, 20th November 2005)
 
"...packed with insight and alarming statistics, it will also prove a great tool for any HR professional..." (Strategic HR Review, 1st November 2005)

L'autore:

Simon Barrow and Richard Mosley are colleagues in the London based management consultancy People in Business, whose work with senior managers to improve their organisation's performance is driven by the thinking in this book.
Simon Barrow was a brand manager at Best Foods (now Unilever) and Colgate-Palmolive before becoming CEO of an advertising agency within the Charles Barker Group, where his growing involvement with HR sparked his creation of the Employer Brand concept and subsequent research with London Business School.
Richard Mosley has been involved in brand strategy development and implementation for nearly twenty years, including eight years with WPP's marketing consultancy Added Value where he led the internal marketing practice.
Both authors share a belief in the need for marketing and HR to work together more effectively, especially in businesses which rely on people to deliver the customer brand experience.
People in Business's recent clients include BP, British Airways, Hiscox, John Lewis, Man Investments and Unilever.

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Simon Barrow, Richard Mosley
Editore: John Wiley and Sons Ltd, United Kingdom (2005)
ISBN 10: 0470012730 ISBN 13: 9780470012734
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Descrizione libro John Wiley and Sons Ltd, United Kingdom, 2005. Hardback. Condizione libro: New. 1. Auflage. 232 x 154 mm. Language: English . Brand New Book. Levels of employer brand awareness are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Pret a Manger. Codice libro della libreria AAH9780470012734

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Descrizione libro John Wiley and#38; Sons, 2005. HRD. Condizione libro: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Codice libro della libreria FW-9780470012734

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Descrizione libro John Wiley and Sons Ltd, 2005. Condizione libro: New. 2005. 2nd. Hardcover. Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Num Pages: 232 pages, Illustrations. BIC Classification: KJMV2. Category: (P) Professional & Vocational. Dimension: 236 x 161 x 22. Weight in Grams: 536. . . . . . . Codice libro della libreria V9780470012734

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Simon Barrow, Richard Mosley
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ISBN 10: 0470012730 ISBN 13: 9780470012734
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Descrizione libro John Wiley and Sons Ltd, United Kingdom, 2005. Hardback. Condizione libro: New. 1. Auflage. 232 x 154 mm. Language: English . Brand New Book. Levels of employer brand awareness are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Pret a Manger. Codice libro della libreria AAH9780470012734

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Descrizione libro 2005. Hardcover. Condizione libro: New. 1st. 160mm x 23mm x 235mm. Hardcover. Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their com.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 214 pages. 0.467. Codice libro della libreria 9780470012734

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Simon Barrow, Richard Mosley
Editore: John Wiley and Sons Ltd 2005-09-23, Chichester (2005)
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Descrizione libro John Wiley and Sons Ltd 2005-09-23, Chichester, 2005. hardback. Condizione libro: New. Codice libro della libreria 9780470012734

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Descrizione libro John Wiley and Sons Ltd. Condizione libro: New. 2005. 2nd. Hardcover. Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Num Pages: 232 pages, Illustrations. BIC Classification: KJMV2. Category: (P) Professional & Vocational. Dimension: 236 x 161 x 22. Weight in Grams: 536. . . . . . Books ship from the US and Ireland. Codice libro della libreria V9780470012734

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Descrizione libro Hardback. Condizione libro: New. Not Signed; Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting. book. Codice libro della libreria ria9780470012734_rkm

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Descrizione libro Wiley, 2005. Hardcover. Condizione libro: New. 2nd. Codice libro della libreria DADAX0470012730

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Descrizione libro Wiley, 2005. Hardcover. Condizione libro: New. book. Codice libro della libreria 0470012730

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