Scenarios: The Art of Strategic Conversation

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9780470023686: Scenarios: The Art of Strategic Conversation

Scenario planning allows companies to move away from linear thinking and better understand external change. Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the field. Now, Kees van der Heijden brings his bestseller up to date, following up on his original case studies and adding significant new material. The Second Edition changes focus slightly by providing more in-depth analysis and application of the concept of the 'strategic conversation'. While maintaining the underlying rigour of the first edition, van der Heijden revisits the text to make it far more practical and accessible, and in doing so gives you the tools you need to set out and negotiate a successful future course for your organization in the face of significant uncertainty.

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From the Publisher:

This book shows how to use scenarios--a powerful new approach to strategic planning--to pilot your company profitably through unknown territory. First developed at Royal Dutch/Shell, scenario planning is a technique that enables you to imagine--and prepare for--discontinuous change. When initially developed, scenario planning helped companies understand external change--change in markets, the competitive arena, technology, demographics and so on. In this book, the author takes the art of senario planning one giant step further. After tackling external forces, he shows you how to apply the logic of scenario planning to internal forces. When applied internally as well as externally, scenarios become the driving force for learning as well as planning.

From the Back Cover:

The 'one perfect solution' does not exist. The world is too uncertain for that. But a solution that will work for you is out there, waiting to be discovered.

For many years now, certainly since Scenarios was first published, the only constants in the business environment have been turbulence and change. Today things are no different.

Scenario planning enables managers to face up to this uncertainty by evolving from the idea of finding the ‘best strategy’ to one of mobilising the ‘best strategizing process’. In this long-awaited new edition of his bestselling classic, Kees van der Heijden shows you how to move your organization to meet the future by turning its ongoing ‘strategic conversation’ to its own advantage. Linking your organization’s unique (but often tacit) business idea with scenario thinking, and building on the principles of organizational learning, he describes practical ways to develop those skills that will enhance the continuous scenario-based strategy process.

"Kees van der Heijden has written the most comprehensive, detailed and insightful guide to understanding the business enviornment in a way most useful to business.  No one has mastered the art of bringing that insight to bear in the real world of business with greater depth than Kees."  Peter Schwartz, Chairman, Global Business Network; author of 'The Art of the Long View'.

"The span of this book is unusually wide: it goes from the philosophy of scenario thinking to the minute practicalities of how to do it.  This book is, in my view, the best field guide in a field where it is easy to go astray and where guidance is precious."  Pierre Wack, Former Head of Scenario Planning, Royal Dutch / Shell

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Kees Van Der Heijden
Editore: John Wiley and Sons Ltd, United Kingdom (2005)
ISBN 10: 0470023686 ISBN 13: 9780470023686
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Descrizione libro John Wiley and Sons Ltd, United Kingdom, 2005. Hardback. Condizione libro: New. 2nd Revised edition. Language: English . Brand New Book. Scenario planning allows companies to move away from linear thinking and better understand external change. Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the field. Now, Kees van der Heijden brings his bestseller up to date, following up on his original case studies and adding significant new material. The Second Edition changes focus slightly by providing more in--depth analysis and application of the concept of the a strategic conversationa . While maintaining the underlying rigour of the first edition, van der Heijden revisits the text to make it far more practical and accessible, and in doing so gives you the tools you need to set out and negotiate a successful future course for your organization in the face of significant uncertainty. Codice libro della libreria AAH9780470023686

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Kees Van Der Heijden
Editore: John Wiley and Sons Ltd, United Kingdom (2005)
ISBN 10: 0470023686 ISBN 13: 9780470023686
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Descrizione libro John Wiley and Sons Ltd, United Kingdom, 2005. Hardback. Condizione libro: New. 2nd Revised edition. Language: English . Brand New Book. Scenario planning allows companies to move away from linear thinking and better understand external change. Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the field. Now, Kees van der Heijden brings his bestseller up to date, following up on his original case studies and adding significant new material. The Second Edition changes focus slightly by providing more in--depth analysis and application of the concept of the a strategic conversationa . While maintaining the underlying rigour of the first edition, van der Heijden revisits the text to make it far more practical and accessible, and in doing so gives you the tools you need to set out and negotiate a successful future course for your organization in the face of significant uncertainty. Codice libro della libreria AAH9780470023686

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Descrizione libro Wiley, 2005. Hardcover. Condizione libro: New. book. Codice libro della libreria 0470023686

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Descrizione libro John Wiley & Sons 2004-11-26, 2004. Condizione libro: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Codice libro della libreria NU-GRD-00580058

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Descrizione libro Wiley 2004-11-26, Chichester, 2004. hardback. Condizione libro: New. Codice libro della libreria 9780470023686

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Descrizione libro John Wiley and#38; Sons, 2004. HRD. Condizione libro: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Codice libro della libreria FW-9780470023686

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Descrizione libro John Wiley and Sons Ltd. Hardback. Condizione libro: new. BRAND NEW, Scenarios: The Art of Strategic Conversation (2nd Revised edition), Kees Van der Heijden, Scenario planning allows companies to move away from linear thinking and better understand external change. Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the field. Now, Kees van der Heijden brings his bestseller up to date, following up on his original case studies and adding significant new material. The Second Edition changes focus slightly by providing more in--depth analysis and application of the concept of the a strategic conversationa . While maintaining the underlying rigour of the first edition, van der Heijden revisits the text to make it far more practical and accessible, and in doing so gives you the tools you need to set out and negotiate a successful future course for your organization in the face of significant uncertainty. Codice libro della libreria B9780470023686

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Descrizione libro Condizione libro: New. Bookseller Inventory # ST0470023686. Codice libro della libreria ST0470023686

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Descrizione libro Condizione libro: New. Depending on your location, this item may ship from the US or UK. Codice libro della libreria 97804700236860000000

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Descrizione libro Hardback. Condizione libro: New. Not Signed; Scenario planning allows companies to move away from linear thinking and better understand external change. Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the field. Now, Kees van der Heijden brings his bestseller up to date, following up. book. Codice libro della libreria ria9780470023686_rkm

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