"Christian Grönroos is a globally recognized expert on services management and marketing. His innovative thinking and writing in this book offer fresh insights on this timely topic."
—Stephen W. Brown, PhD, Carson Chair, Professor and Executive Director, Center for Services Leadership, W. P. Carey School of Business, Arizona State University
"After three decades of contributions to services, Grönroos keeps pioneering the field. In this new edition he recognizes the dramatic changes in the perception of service that are in the making. It is a creative book which does not just list various service issues but adds the author's personal touch to each of them."
—Professor Evert Gummesson, Stockholm University School of Business, Sweden
This fully updated third edition examines customer management in service competition and focuses on adopting a service logic in marketing. Christian Grönroos explains how to manage any organization as a service business, showing how to move closer to current and future customers. The service logic is all about customer focused management and service management, using current academic research and business practice to make organizations more successful.
Topics that have been updated for the new edition include:
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Titolo: Service Management and Marketing: Customer Management in Service Competition
Autore/i: Christian Gronroos
Editore: John Wiley & Sons
Anno di pubblicazione: 2007
Stato: Seconda mano - Buone condizioni
ISBN : 9780470028629
Commento: Libro proveniente da biblioteca.. Edizione 2007. Segni di sporcizia sul dorso.. Ammareal versa fino al 15% del prezzo netto di questo libro a organizzazioni benefice..
Ammareal versa il 15% del prezzo a organizzazioni benefiche.
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