Watch This, Listen Up, Click Here: Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume - Rilegato

Verklin, David; Kanner, Bernice

Rilegato

ISBN 10: 0470056436 ISBN 13: 9780470056431

Casa editrice: John Wiley & Sons Inc, 2007

Riassunto

A media and advertising CEO explains how his world shapes ours
The TV program coming into our living rooms isn't free. It's a simple Faustian bargain consumers have made but one with enormous implications. It means that David Verklin, CEO of one of the world's largest ad-buying companies, and his clients-the world's largest advertisers-control what TV programs get aired, what magazines get published, and how Google and Yahoo stay in (very healthy) business. In Watch This, Listen Up, Click Here, Verklin and Kanner expose the inner workings of the media, marketing, and advertising industries. Readers will learn why their favorite shows get cancelled, why Oprah gives away cars, and how money, people, politics, and new technologies are transforming TV, the Internet, radio, magazines, and other media Americans consume every day.
David Verklin (New York, NY) is CEO of Carat Americas, the world's largest independent media buying operation. He frequently speaks to executives in marketing, media, and management. Bernice Kanner (d. 2006) was a marketing expert and author for 13 years of New York magazine's "On Madison Avenue" column.

Su questo libro

L'autore:

David Verklin is chief executive of the largest independent media buying operation in the world, Carat Americas and Asia, with $5.5 billion in annual billings. He speaks to management executives both inside and outside the worlds of marketing, media and management. Recently, The Myers Report named him one of the American media industry’s most influential people. He is regularly quoted inThe New York Times, The Wall Street Journal, USA Today, the Washington Post and the trade press and serves as a media analyst for CNBC, ESPN and MSNBC.

Bernice Kanner is a marketing expert and author who for 13 years wrote the weekly “On Madison Avenue” column forNew York Magazine. She has been a marketing columnist for Bloomberg LLC on radio, TV and in print. Currently she is editor of WomensBiz.US and produces an online column that is syndicated by Dow Jones. She has appeared onOprah, The Today Show, CBS Morning News, Fox & Friends, ABC Worlds News, Dateline, Nightly Business Report, Inside Edition, A&E, CNBC, and many CNN shows. Her books, which include theAre You Normal? series (St. Martin’s), The Super Bowl of Advertising: How the Commercials Won the Game (Bloomberg Press, 2003)Pocketbook Power, How to Reach the Hearts and Minds of Today’s Most Coveted Consumers: Women (McGraw Hill/ Advertising Age, 2004) andThe 100 Best TV Commercials And Why They Worked, (Times Books, 1999), have been reviewed in theWall Street Journal, USA Today, NY Times, and the Washington Post.

Product Description:

Book by Verklin David Kanner Bernice

Su questa edizione

• Editore: John Wiley & Sons Inc
• Data di pubblicazione: 2007
• ISBN 10: 0470056436
• ISBN 13: 9780470056431
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 221