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9780470068670: Beer School: Bottling Success at the Brooklyn Brewery
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What do you get when you cross a journalist and a banker? A brewery, of course.

"A great city should have great beer. New York finally has, thanks to Brooklyn. Steve Hindy and Tom Potter provided it. Beer School explains how they did it: their mistakes as well as their triumphs. Steve writes with a journalist's skepticism-as though he has forgotten that he is reporting on himself. Tom is even less forgiving-he's a banker, after all. The inside story reads at times like a cautionary tale, but it is an account of a great and welcome achievement."
&;Michael Jackson, The Beer Hunter(r)

"An accessible and insightful case study with terrific insight for aspiring entrepreneurs. And if that's not enough, it is all about beer!"
&;Professor Murray Low, Executive Director, Lang Center for Entrepreneurship, Columbia Business School

"Great lessons on what every first-time entrepreneur will experience. Being down the block from the Brooklyn Brewery, I had firsthand witness to their positive impact on our community. I give Steve and Tom's book an A++!"
&;Norm Brodsky, Senior Contributing Editor, Inc. magazine

"Beer School is a useful and entertaining book. In essence, this is the story of starting a beer business from scratch in New York City. The product is one readers can relate to, and the market is as tough as they get. What a fun challenge! The book can help not only those entrepreneurs who are starting a business but also those trying to grow one once it is established. Steve and Tom write with enthusiasm and insight about building their business. It is clear that they learned a lot along the way. Readers can learn from these lessons too."
&;Michael Preston, Adjunct Professor, Lang Center for Entrepreneurship, Columbia Business School, and coauthor, The Road to Success: How to Manage Growth

"Although we (thankfully!) never had to deal with the Mob, being held up at gunpoint, or having our beer and equipment ripped off, we definitely identified with the challenges faced in those early days of cobbling a brewery together. The revealing story Steve and Tom tell about two partners entering a business out of passion, in an industry they knew little about, being seriously undercapitalized, with an overly naive business plan, and their ultimate success, is an inspiring tale."
&;Ken Grossman, founder, Sierra Nevada Brewing Co.

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Recensione:
"This gripping and lighthearted read charts their successes and failures and leaves you thirty for more." (Sainsbury′s Magazine, September 2009)
L'autore:

STEVE HINDY is President and cofounder of The Brooklyn Brewery. A former Middle East correspondent for The Associated Press, he is currently a director of Brooklyn's Prospect Park Alliance and the Brewers Association. Hindy has a master's degree in teaching English from Cornell.

TOM POTTER cofounded the Brooklyn Brewery in 1987. He served as its CEO and chairman until his retirement in 2004. Previously, he was an assistant vice president at Chemical Bank, where he financed the acquisition of assets valued in excess of $1.5 billion. Potter graduated from Yale and has an MBA from Columbia.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

  • EditoreWiley
  • Data di pubblicazione2007
  • ISBN 10 0470068671
  • ISBN 13 9780470068670
  • RilegaturaCopertina flessibile
  • Numero edizione1
  • Numero di pagine304
  • Valutazione libreria

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9780471735120: Beer School: Bottling Success at the Brooklyn Brewery

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ISBN 10:  ISBN 13:  9780471735120
Casa editrice: John Wiley & Sons Inc, 2005
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Descrizione libro Paperback. Condizione: new. Paperback. BEER SCHOOL Beer School Bottling Success at the Brooklyn Brewery What do you get when you cross a journalist and a banker? A brewery, of course. A great city should have great beer. New York finally has, thanks to Brooklyn. Steve Hindy and Tom Potter provided it. Beer School explains how they did it: their mistakes as well as their triumphs. Steve writes with a journalists skepticismas though he has forgotten that he is reporting on himself. Tom is even less forgivinghes a banker, after all. The inside story reads at times like a cautionary tale, but it is an account of a great and welcome achievement. Michael Jackson, The Beer Hunter An accessible and insightful case study with terrific insight for aspiring entrepreneurs. And if thats not enough, it is all about beer!Professor Murray Low, Executive Director, Lang Center for Entrepreneurship, Columbia Business School Great lessons on what every first-time entrepreneur will experience. Being down the block from the Brooklyn Brewery, I had firsthand witness to their positive impact on our community. I give Steve and Toms book an A++! Norm Brodsky, Senior Contributing Editor, Inc. magazine Beer School is a useful and entertaining book. In essence, this is the story of starting a beer business from scratch in New York City. The product is one readers can relate to, and the market is as tough as they get. What a fun challenge! The book can help not only those entrepreneurs who are starting a business but also those trying to grow one once it is established. Steve and Tom write with enthusiasm and insight about building their business. It is clear that they learned a lot along the way. Readers can learn from these lessons too. Michael Preston, Adjunct Professor, Lang Center for Entrepreneurship, Columbia Business School, and coauthor, The Road to Success: How to Manage Growth Although we (thankfully!) never had to deal with the Mob, being held up at gunpoint, or having our beer and equipment ripped off, we definitely identified with the challenges faced in those early days of cobbling a brewery together. The revealing story Steve and Tom tell about two partners entering a business out of passion, in an industry they knew little about, being seriously undercapitalized, with an overly naive business plan, and their ultimate success, is an inspiring tale. Ken Grossman, founder, Sierra Nevada Brewing Co. Brooklyn Brewery cofounders Hindy and Potter left their jobs midlife to become entrepreneurs. In the fifteen years since they began brewing and selling beer from their home, they have grown their business into an international success, now shipping half a million cases worldwide each year. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9780470068670

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Descrizione libro paperback. Condizione: New. Language: ENG. Codice articolo 9780470068670

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Descrizione libro Paperback / softback. Condizione: New. New copy - Usually dispatched within 4 working days. Brooklyn Brewery cofounders Hindy and Potter left their jobs midlife to become entrepreneurs. In the fifteen years since they began brewing and selling beer from their home, they have grown their business into an international success, now shipping half a million cases worldwide each year. Codice articolo B9780470068670

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