Beer School: Bottling Success at the Brooklyn Brewery

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9780470068670: Beer School: Bottling Success at the Brooklyn Brewery

What do you get when you cross a journalist and a banker? A brewery, of course. "A great city should have great beer. New York finally has, thanks to Brooklyn. Steve Hindy and Tom Potter provided it. Beer School explains how they did it: their mistakes as well as their triumphs. Steve writes with a journalist's skepticism-as though he has forgotten that he is reporting on himself. Tom is even less forgiving-he's a banker, after all. The inside story reads at times like a cautionary tale, but it is an account of a great and welcome achievement." -Michael Jackson, The Beer Hunter(r) "An accessible and insightful case study with terrific insight for aspiring entrepreneurs. And if that's not enough, it is all about beer!" -Professor Murray Low, Executive Director, Lang Center for Entrepreneurship, Columbia Business School "Great lessons on what every first-time entrepreneur will experience. Being down the block from the Brooklyn Brewery, I had firsthand witness to their positive impact on our community. I give Steve and Tom's book an A++!" -Norm Brodsky, Senior Contributing Editor, Inc. magazine "Beer School is a useful and entertaining book. In essence, this is the story of starting a beer business from scratch in New York City. The product is one readers can relate to, and the market is as tough as they get. What a fun challenge! The book can help not only those entrepreneurs who are starting a business but also those trying to grow one once it is established. Steve and Tom write with enthusiasm and insight about building their business. It is clear that they learned a lot along the way. Readers can learn from these lessons too." -Michael Preston, Adjunct Professor, Lang Center for Entrepreneurship, Columbia Business School, and coauthor, The Road to Success: How to Manage Growth "Although we (thankfully!) never had to deal with the Mob, being held up at gunpoint, or having our beer and equipment ripped off, we definitely identified with the challenges faced in those early days of cobbling a brewery together. The revealing story Steve and Tom tell about two partners entering a business out of passion, in an industry they knew little about, being seriously undercapitalized, with an overly naive business plan, and their ultimate success, is an inspiring tale." -Ken Grossman, founder, Sierra Nevada Brewing Co.

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1.

Hindy, Steve; Potter, Tom
Editore: John Wiley and Sons Ltd, United Kingdom (2007)
ISBN 10: 0470068671 ISBN 13: 9780470068670
Nuovi Paperback Prima edizione Quantità: 10
Da
The Book Depository US
(London, Regno Unito)
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Descrizione libro John Wiley and Sons Ltd, United Kingdom, 2007. Paperback. Condizione libro: New. 1. Auflage. 212 x 156 mm. Language: English . Brand New Book. What do you get when you cross a journalist and a banker? A brewery, of course. A great city should have great beer. New York finally has, thanks to Brooklyn. Steve Hindy and Tom Potter provided it. Beer School explains how they did it: their mistakes as well as their triumphs. Steve writes with a journalist s skepticism-as though he has forgotten that he is reporting on himself. Tom is even less forgiving-he s a banker, after all. The inside story reads at times like a cautionary tale, but it is an account of a great and welcome achievement. -Michael Jackson, The Beer Hunter(r) An accessible and insightful case study with terrific insight for aspiring entrepreneurs. And if that s not enough, it is all about beer! -Professor Murray Low, Executive Director, Lang Center for Entrepreneurship, Columbia Business School Great lessons on what every first-time entrepreneur will experience. Being down the block from the Brooklyn Brewery, I had firsthand witness to their positive impact on our community. I give Steve and Tom s book an A++! -Norm Brodsky, Senior Contributing Editor, Inc. magazine Beer School is a useful and entertaining book. In essence, this is the story of starting a beer business from scratch in New York City. The product is one readers can relate to, and the market is as tough as they get. What a fun challenge! The book can help not only those entrepreneurs who are starting a business but also those trying to grow one once it is established. Steve and Tom write with enthusiasm and insight about building their business. It is clear that they learned a lot along the way. Readers can learn from these lessons too. -Michael Preston, Adjunct Professor, Lang Center for Entrepreneurship, Columbia Business School, and coauthor, The Road to Success: How to Manage Growth Although we (thankfully!) never had to deal with the Mob, being held up at gunpoint, or having our beer and equipment ripped off, we definitely identified with the challenges faced in those early days of cobbling a brewery together. The revealing story Steve and Tom tell about two partners entering a business out of passion, in an industry they knew little about, being seriously undercapitalized, with an overly naive business plan, and their ultimate success, is an inspiring tale. -Ken Grossman, founder, Sierra Nevada Brewing Co. Codice libro della libreria AAH9780470068670

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2.

Hindy, Steve; Potter, Tom
Editore: John Wiley and Sons Ltd, United Kingdom (2007)
ISBN 10: 0470068671 ISBN 13: 9780470068670
Nuovi Paperback Prima edizione Quantità: 10
Da
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Descrizione libro John Wiley and Sons Ltd, United Kingdom, 2007. Paperback. Condizione libro: New. 1. Auflage. 212 x 156 mm. Language: English . Brand New Book. What do you get when you cross a journalist and a banker? A brewery, of course. A great city should have great beer. New York finally has, thanks to Brooklyn. Steve Hindy and Tom Potter provided it. Beer School explains how they did it: their mistakes as well as their triumphs. Steve writes with a journalist s skepticism-as though he has forgotten that he is reporting on himself. Tom is even less forgiving-he s a banker, after all. The inside story reads at times like a cautionary tale, but it is an account of a great and welcome achievement. -Michael Jackson, The Beer Hunter(r) An accessible and insightful case study with terrific insight for aspiring entrepreneurs. And if that s not enough, it is all about beer! -Professor Murray Low, Executive Director, Lang Center for Entrepreneurship, Columbia Business School Great lessons on what every first-time entrepreneur will experience. Being down the block from the Brooklyn Brewery, I had firsthand witness to their positive impact on our community. I give Steve and Tom s book an A++! -Norm Brodsky, Senior Contributing Editor, Inc. magazine Beer School is a useful and entertaining book. In essence, this is the story of starting a beer business from scratch in New York City. The product is one readers can relate to, and the market is as tough as they get. What a fun challenge! The book can help not only those entrepreneurs who are starting a business but also those trying to grow one once it is established. Steve and Tom write with enthusiasm and insight about building their business. It is clear that they learned a lot along the way. Readers can learn from these lessons too. -Michael Preston, Adjunct Professor, Lang Center for Entrepreneurship, Columbia Business School, and coauthor, The Road to Success: How to Manage Growth Although we (thankfully!) never had to deal with the Mob, being held up at gunpoint, or having our beer and equipment ripped off, we definitely identified with the challenges faced in those early days of cobbling a brewery together. The revealing story Steve and Tom tell about two partners entering a business out of passion, in an industry they knew little about, being seriously undercapitalized, with an overly naive business plan, and their ultimate success, is an inspiring tale. -Ken Grossman, founder, Sierra Nevada Brewing Co. Codice libro della libreria AAH9780470068670

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ISBN 10: 0470068671 ISBN 13: 9780470068670
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Descrizione libro Condizione libro: New. Codice libro della libreria 4199729-n

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Hindy, Steve; Potter, Tom
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Descrizione libro John Wiley and Sons. Condizione libro: New. Brand New. Codice libro della libreria 0470068671

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Hindy, Steve; Potter, Tom
Editore: Wiley (2007)
ISBN 10: 0470068671 ISBN 13: 9780470068670
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Descrizione libro Wiley, 2007. Condizione libro: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Foreword. Preface Steve and Tom Introduce the Brooklyn Brewery. Acknowledgments. Chapter 1. Steve Tells How Choosing a Partner Is Like a Second Marriage. Lesson One: Even a Dog Can Shake Hands. Chapter 2. Steve Discusses the Importance of Building a Solid Team. Lesson Two: Is It a Business or a Family Business? Chapter 3. Tom Talks about Creating the Business Plan: A Money-Raising Tool and More. Lesson Three: The Business Plan Won't Be Graded on a Curve. Chapter 4. Tom Asks, "What's the True Mission of the Business?" Lesson Four: Being Flexible If the Mission Statement Becomes "Mission Impossible". Chapter 5. Steve Discusses the Keys to Successfully Motivating Employees. Lesson Five: Feeling Good Is No Substitute for Prudent Controls. Chapter 6. Tom Tells the Story of Their Dot-Com Revolution: Fishing for Finance and Failing. Lesson Six: Chasing Money Is Not a Business Strategy. Chapter 7. Steve Talks about Building a Brewery in Brooklyn. Lesson Seven: Sometimes You Stand Alone. Chapter 8. Steve Discusses Publicity: The Press Wants You! Lesson Eight: A News Release Can Go a Long Way. Chapter 9. Steve Reveals How the Revolution Kills Its Leaders First. Lesson Nine: Hiring and Firing. Chapter 10. Tom Talks about Cashing Out and Reinventing the Business, Again. Lesson Ten: Only You Will Know When It's Time to Sell. Chapter 11. Tom Wants to Know If You Have What It Takes. Lesson Eleven: There Are No Entrance Exams for Entrepreneurs. Timeline. Index. Codice libro della libreria ABE_book_new_0470068671

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Hindy, Steve; Potter, Tom
Editore: John Wiley and Sons Ltd (2007)
ISBN 10: 0470068671 ISBN 13: 9780470068670
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Descrizione libro John Wiley and Sons Ltd, 2007. Condizione libro: New. 2007. Paperback. Brooklyn Brewery cofounders Hindy and Potter left their jobs midlife to become entrepreneurs. In the fifteen years since they began brewing and selling beer from their home, they have grown their business into an international success, now shipping half a million cases worldwide each year. Num Pages: 304 pages, illustrations. BIC Classification: 1KBBEY; KJH; KNDF. Category: (P) Professional & Vocational. Dimension: 217 x 139 x 22. Weight in Grams: 338. . . . . . . Codice libro della libreria V9780470068670

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Hindy, Steve; Potter, Tom
Editore: John Wiley and#38; Sons (2007)
ISBN 10: 0470068671 ISBN 13: 9780470068670
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Descrizione libro John Wiley and#38; Sons, 2007. PAP. Condizione libro: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria IB-9780470068670

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Hindy, Steve; Potter, Tom
Editore: Wiley
ISBN 10: 0470068671 ISBN 13: 9780470068670
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Descrizione libro Wiley. PAPERBACK. Condizione libro: New. 0470068671 Brand New Book. Ships from the United States. 30 Day Satisfaction Guarantee!. Codice libro della libreria 4797087

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Hindy, Steve; Potter, Tom
Editore: John Wiley and Sons Ltd
ISBN 10: 0470068671 ISBN 13: 9780470068670
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Descrizione libro John Wiley and Sons Ltd. Condizione libro: New. 2007. Paperback. Brooklyn Brewery cofounders Hindy and Potter left their jobs midlife to become entrepreneurs. In the fifteen years since they began brewing and selling beer from their home, they have grown their business into an international success, now shipping half a million cases worldwide each year. Num Pages: 304 pages, illustrations. BIC Classification: 1KBBEY; KJH; KNDF. Category: (P) Professional & Vocational. Dimension: 217 x 139 x 22. Weight in Grams: 338. . . . . . Books ship from the US and Ireland. Codice libro della libreria V9780470068670

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Hindy, Steve; Potter, Tom
ISBN 10: 0470068671 ISBN 13: 9780470068670
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Descrizione libro 2007. Paperback. Condizione libro: New. 1st. 130mm x 20mm x 209mm. Paperback. What do you get when you cross a journalist and a banker? A brewery, of course."A great city should have great beer. New York finally has, thanks to Brooklyn. Steve Hindy and Tom Pott.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 288 pages. 0.376. Codice libro della libreria 9780470068670

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