Marketing Research - Rilegato

McDaniel, Carl D.; Gates, Roger

Rilegato

ISBN 10: 0470087021 ISBN 13: 9780470087022

Casa editrice: John Wiley & Sons Inc, 2009

Riassunto

Real Data, Real People, Real Research.

In the Eight Edition of Marketing Research, McDaniel and Gates continue to share their real-life experiences from the industry to teach students how to make critical business decisions through the study of market research.

The authors’ practical approach and emphasis on being “real” has made this one of the world’s leading marketing research texts. Like no other, this text prepares students by introducingactual data samples, marketing research professionals, and real-world case problems.

Filled with engaging, current examples drawn from the authors' ongoing involvement in the field, this comprehensive text teaches students how to become effective consumers of market research.

Su questo libro

L'autore:

Carl McDaniel, Jr. is currently Professor and Chairman of the Department of Marketing at University of Texas, Arlington. He received his Ph.D. from Arizona State University in 1970, joining the faculty at UTA the same year. He has extensively published in the areas of marketing basics and marketing research. He is the author of over twenty textbooks. He is on the editorial board of theJournal of Business Research, is an ad hoc reviewer for the Journal of the Academy of Marketing Science, and a member of the Board of Directors for the North Texas Higher Education Authority. In the spring of 1995 he served as a senior consultant to the International Trade Centre in Geneva, Switzerland; was an invited lecturer at the Ecole Superieure de Commerce in Pau, France for the past four springs; and recently lectured at eighteen universities in Latin America. Dr. McDaniel was named a Distinguished Fellow of the Southwestern Marketing Association in 1992.

Product Description:

Book by McDaniel Jr Carl Gates Roger

Su questa edizione

• Editore: John Wiley & Sons Inc
• Data di pubblicazione: 2009
• ISBN 10: 0470087021
• ISBN 13: 9780470087022
• Rilegatura: Copertina rigida
• Numero di pagine: 693