Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Ahmad Jamal is Lecturer in Marketing at Cardiff Business School
Gordon Foxall is Distinguished Research Professor at Cardiff Business School.
"A particularly well conceived text that superbly demystifies consumer behaviour. The underpinning theory is easy to grasp and its application is so clearly shown. The book's student-centric focus is excellent."
—Professor Leslie de Chernatony, Birmingham University Business School
Consumer Behaviour is an exciting new European text written in student-friendly language and designed specifically around how students learn. Using their considerable experience, Martin Evans, Ahmad Jamal and Gordon Foxall present a concise exploration of the key aspects of the Consumer Behaviour in a lively but rigorous manner. They also include topical issues, such as Consumer Misbehaviour, and the growing trend within marketing to attempt to understand consumers through an ever-expanding range of personalized transactional and profile data.
Learning features of the text
Web support for lecturers and students
Consumer Behaviour is accompanied by a comprehensive web site at www.wiley.com/go/evans. Students will find additional journal articles, multiple choice quizzes, all the web links and an online version of the glossary. For lecturers there are suggested solutions and notes on the questions and assignments set in the text and a comprehensive selection of PowerPoint slides for each chapter, that include many of the figures, tables and advertising images used in the book.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Spese di spedizione:
GRATIS
In U.S.A.
Descrizione libro Paperback. Condizione: New. Codice articolo Abebooks114231