Specialty Shop Retailing: Everything You Need to Know to Run Your Own Store - Rilegato

Schroeder, Carol L.

Rilegato

ISBN 10: 0470107413 ISBN 13: 9780470107416

Casa editrice: John Wiley & Sons Inc, 2007

Riassunto

Unlike other books on retailing, Specialty Shop Retailingis aimed at the reader who has a dream of opening a store, but little background in this type of business. The book takes into account the fact that their motivation is often not primarily monetary, but rather the intangible benefits of creating your own business and working with people and products that you love. This new and improved 3rd edition includes material about selling on the Internet, including eBay storefronts; online marketing and customer service improvements; and changes in the retailing field, such as competing with big box retailers and the demise of the sales rep system.

Su questo libro

L'autore:

Carol L. Schroeder is the co-owner of Orange Tree Imports, a successful gift and kitchenware store in Madison, Wisconsin. She has over three decades of experience in specialty shop retailing, beginning with the Scandinavian furniture store she and her husband Dean transformed into a unique shop featuring gourmet products, toys, seasonal decor, foods, jewelry, stationery, soaps, and more. Orange Tree Imports was chosen as one of five Millennium Retailers in the United States by Gifts and Decorative Accessories magazine and was voted "Best in Business" by In Business magazine.

Dalla seconda/terza di copertina:

When Carol Schroeder and her husband opened Orange Tree Imports over thirty years ago, they had no retail background. They taught themselves everything they needed to know?merchandise display, record keeping, inventory management, and the myriad other skills that make up a storeowner's craft. In Specialty Shop Retailing, Schroeder shares her experience and wisdom so that you too can grow your business into an award-winning success. This new Third Edition updates the classic guide with additional strategies for competing against big box retailers, taking advantage of the Internet, and improving profitability?and includes a new feature: over two dozen easy-to-download forms that can be customized for your store's use.

Specialty Shop Retailing is a comprehensive guide that covers every aspect of opening and operating a retail store, from choosing a location and designing window displays to niche marketing, promotion, and customer service. Schroeder's tutorials on visual merchandising, store design, and advertising are supplemented with numerous photographs, sample ads, and witty cartoons. This book includes an extensive glossary of retail terms and a bibliography of additional resources for help on special topics such as writing a business plan and managing employees. More practical and useful than ever, it also features new coverage of important topics like e-mail marketing, surviving competition from Wal-Mart, and smart ways to increase sales and boost profits.

Like any wise businessperson, Schroeder doesn't rely entirely on her own experience. From interviews with dozens of the most successful specialty retailers in the United States and Europe, she culls practical solutions to some of the field's most daunting challenges. She addresses major strategic issues, such as the pros and cons of buying into a franchise, negotiating a lease, and diversifying the product mix. These solutions are built on straightforward, simple techniques that can be used in any store setting.

Whether you're a seasoned retailer with many years' experience or a novice just beginning to plan a store, Specialty Shop Retailing, Third Edition will inform and guide you with up-to-date information, practical advice based on the author's experiences, and simple strategies for finding and maintaining success.

Su questa edizione

• Editore: John Wiley & Sons Inc
• Data di pubblicazione: 2007
• ISBN 10: 0470107413
• ISBN 13: 9780470107416
• Rilegatura: Copertina rigida
• Numero edizione: 3
• Numero di pagine: 412