Know the best approaches to people-centered fundraising. Understand the role of executive director, fundraisers, program managers, and volunteers in the win-win framework, the importance of listening, the case for a donor-centered approach, and the direct ways these concepts can be applied in a variety of fundraising settings. Includes numerous real-world examples taken from the author's own experience as chief philanthropy officer in nonprofits and as a leader in a well-known national nonprofit consulting company.
Thomas D. Wilson is the vice president and western regional manager for Campbell & Company. His career in fundraising spans more than 25 years and includes building successful campaigns from inception, reinvigorating stalled initiatives, and board/staff training.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Thomas D. Wilson is the Vice President and Western Regional Manager for Campbell & Company, a national consulting firm offering nonprofit organizations counsel in advancement planning, fundraising, marketing communications, and executive search. Tom's career in fundraising spans more than a quarter century and includes building successful campaigns from inception, reinvigorating stalled initiatives, and board and staff training.
Winning Gifts Make Your Donors Feel Like Winners
Raising money to accomplish your mission is at the very heart of a nonprofit organization's goals. While asking for gifts is part of the staff and volunteers' job, shouldn't you do everything possible to make sure your donor also comes out feeling like a winner? In Winning Gifts: Make Your Donors Feel Like Winners, longtime fundraiser Tom Wilson uses a win-win approach to help both recipients and benefactors feel great about their gifts.
What motivates donors to give, large and small, to the charity of their choice? Donating to an organization goes far beyond the fiscal incentives of a taxdeduction; gift giving is a rewarding, feel-good experience. When we give to a cause, we give back to our communities and ourselves. And those fortunate enough to develop careers in philanthropic causes have already learned that the secret to successful fundraising is securing gifts that the donor enjoys making.
Taking a people-centered approach, Winning Gifts taps into the art and science of gift giving. Based on Wilson's own experience as a leader in a well-known national nonprofit consulting companyTom, who has closed hundreds of millions of dollars of gifts during his philanthropic careerprovides this valuable step-by-step guide for philanthropic fundraisers, nonprofit managers, board members, and volunteers with the tools needed to not only secure the gift, but more importantly, make the donor feel like a winner in the process.
Taking a nontraditional marketing approach to fundraising, Winning Gifts walks nonprofits through the steps of securing winning gifts by exploring:
Background on donor motivations and values for giving
People-centered fundraising
Corporate motivations for giving
The Six I's of Philanthropic Fundraising
The Seven Faces of Philanthropy
Making your case memorable and "sticky"
How to use ethical influence in your fundraising
The role of executive director
Fundraisers, program managers, and volunteers' roles in the win-win ask
Factors that stop people from asking for the order
Direct ways these concepts can be applied in a variety of fundraising settings
Winning Gifts features numerous real-world examples of nonprofit organizations of various types and sizes, taken from the author's personal experiences, that bring concepts to life. Sample lists of questions to ask as well as sample tabulations from study interviews give readers concrete examples to work from. In addition, each chapter includes three tips to put to immediate use. Plus, Tom's listening skills chapter alone will help you meet and exceed your fundraising goals for years to come.
Essential for any nonprofit professional or volunteer, Winning Gifts will challenge and inspire you to succeed at the greatest job in the worldenabling donors to find fulfillment throughout their philanthropic investments.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Spese di spedizione:
GRATIS
In U.S.A.
Descrizione libro Hardcover. Condizione: new. This item is printed on demand. Codice articolo 9780470128343
Descrizione libro Condizione: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books!. Codice articolo OTF-S-9780470128343
Descrizione libro Condizione: New. Codice articolo ABLIING23Feb2215580218974
Descrizione libro Hardcover. Condizione: New. Brand New! This item is printed on demand. Codice articolo 0470128348
Descrizione libro HRD. Condizione: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice articolo L1-9780470128343
Descrizione libro Condizione: New. In. Codice articolo ria9780470128343_new
Descrizione libro Condizione: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. Codice articolo ria9780470128343_lsuk
Descrizione libro Condizione: New. Buy with confidence! Book is in new, never-used condition 0.9. Codice articolo bk0470128348xvz189zvxnew
Descrizione libro Hardback. Condizione: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days. Codice articolo C9780470128343
Descrizione libro Hardcover. Condizione: Brand New. 1st edition. 336 pages. 9.00x6.25x1.00 inches. In Stock. Codice articolo x-0470128348