Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company's bottom line. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
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Descrizione libro Sybex, 2007. Paperback. Condizione libro: New. book. Codice libro della libreria 0470130652
Descrizione libro Sybex, 2007. Paperback. Condizione libro: New. Codice libro della libreria P110470130652
Descrizione libro Sybex Inc, 2007. Paperback. Condizione libro: Brand New. paperback/cd-rom edition. 443 pages. 9.25x7.50x1.25 inches. In Stock. Codice libro della libreria zk0470130652