Greentailing and Other Revolutions in Retail: Hot Ideas That Are Grabbing Customers' Attention and Raising Profits

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9780470288580: Greentailing and Other Revolutions in Retail: Hot Ideas That Are Grabbing Customers' Attention and Raising Profits

An introduction to greentailing and the five other biggest trends in the retail business

In their newest book on retailing, authors Stern and Ander examine the revolutions occurring in the retail marketplace, with particular emphasis on the influential green trend in retailing, or Greentailing. Greentailing is capitalizing on the huge and growing demand for organic, sustainable and wellness-related products. As it evolves, greentailing will force both suppliers and retailers alike in every category to take notice. Leading edge greentailers like Whole Foods and Wal*Mart continue to grow and innovate at rates much faster than traditional competitors, and are forcing competitive responses. The authors explain how any retail store or manufacturer can implement these ideas and raise profits, using case studies from successful greentailers.

In addition to greentailing, the book examines five other top retail trends:

  • Demographic Shifts Provide Retail Opportunities
  • Moving Up the Ladder—Growth of Experiential Retailing—How to Drive Sales and Profits Beyond Price
  • Getting Outside the Box—New Ways to Reach the Consumer—The Growth of Non-Store Retailing
  • Selling Services, Not Just products
  • Brands Going Retail—The Battle for Control of the Customer

Very much a follow up to their first book, Winning at Retail: Developing a Sustained Model for Retail Success, Greentailing and Other Revolutions in Retail addresses all the latest trends in the retail industry and presents unbeatable advice on quickly responding to changes in customer demographics and competition. Retail is all about the customer, and as customers and their tastes change, this one-of-a-kind resource shows retailers and manufacturers how to keep up and innovate.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

From the Inside Flap:

With the state of the environment a major concern for consumers everywhere, retailers and suppliers are learning to capitalize on the growing demand for organic, sustainable, and socially conscious products and services. Greentailing and Other Revolutions in Retail explains the strategies leading retailers and suppliers are using to connect with eco-conscious consumers and gain a competitive advantage over rivals. In fact, today's greentailers are growing and innovating much faster than traditional retailers and suppliers.

Greentailing and Other Revolutions in Retail explains both why greentailing works and how you can implement the same successful tactics in your business. In addition, it details five other major revolutions happening in retail:

  • Demographic changes driving new store formats

  • Experiential retailing

  • New ways to reach consumers

  • Selling services, not just products

  • Big brands opening retail stores

For decades, the retail business has focused almost exclusively on lowering prices in order to gain new customers and increase sales. And it worked. Companies like Wal-Mart and Home Depot dominated their markets by building economies of scale and outsourcing for lower prices. But price is no longer necessarily the decisive factor when consumers make purchasing decisions. If you want to grow your business and reap big profits in the process, Greentailing and Other Revolutions in Retail gives you a blueprint for sustained success.

Inside, you'll learn all the vital topics in greentailing: how to think, act, sell, and convey green; how to promote your green initiative to the public; and how to institute company-wide policy changes like green building design, environmentally friendly packaging, or lower energy usage. With case studies from some of the world's most innovative and successful companies, you'll have all the tools you need to design your own green initiative that draws new customers—without resorting to price-cutting.

From the Back Cover:

Praise for Greentailing

"In Greentailing, Stern and Ander craft a compelling look at where retail is headed in the future and what companies need to do to properly be prepared. The principles in this book have helped us stay ahead of the curve in the demanding world of retail."— Fred Morganthall, President, Harris Teeter

"At T-Mobile, our retail service brand continues to morph as consumer desires around new technology, products, and services go through explosive change. McMillan|Doolittle knows how to make sense of these shifting sands of retail with practical and insightful solutions today for these nontraditional challenges of tomorrow." — Robert Dotson, CEO and President, T-Mobile USA, Inc.

In today's challenging retail environment, retailers have to find new ways to stay on top of their competition and appeal to customers. In their newest book on retailing, authors Stern and Ander describe the ways many retailers have begun to capitalize on growing consumer demand for green products, as well as consumer preference to buy from socially and environmentally conscious companies.

In addition to the concept of greentailing, authors Stern and Ander explore five other major trends in the industry—from growth of experiential retailing to the selling of services, not just products.

For anyone in the retail business, this book provides insight and guidance for staying on top of your competition and profiting from the latest consumer trends. Greentailing will help your company harness its strengths to become a leader in your category and stay in tune with what your customer wants.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

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Neil Z. Stern and Willard N. Ander
ISBN 10: 0470288582 ISBN 13: 9780470288580
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Descrizione libro John Wiley and Sons Ltd, United Kingdom, 2008. Hardback. Condizione libro: New. 1. Auflage. Language: English . Brand New Book. An introduction to greentailing and the five other biggest trends in the retail business In their newest book on retailing, authors Stern and Ander examine the revolutions occurring in the retail marketplace, with particular emphasis on the influential green trend in retailing, or Greentailing. Greentailing is capitalizing on the huge and growing demand for organic, sustainable and wellness-related products. As it evolves, greentailing will force both suppliers and retailers alike in every category to take notice. Leading edge greentailers like Whole Foods and Wal*Mart continue to grow and innovate at rates much faster than traditional competitors, and are forcing competitive responses. The authors explain how any retail store or manufacturer can implement these ideas and raise profits, using case studies from successful greentailers. In addition to greentailing, the book examines five other top retail trends: Demographic Shifts Provide Retail Opportunities Moving Up the Ladder-Growth of Experiential Retailing-How to Drive Sales and Profits Beyond Price Getting Outside the Box-New Ways to Reach the Consumer-The Growth of Non-Store Retailing Selling Services, Not Just products Brands Going Retail-The Battle for Control of the Customer Very much a follow up to their first book, Winning at Retail: Developing a Sustained Model for Retail Success, Greentailing and Other Revolutions in Retail addresses all the latest trends in the retail industry and presents unbeatable advice on quickly responding to changes in customer demographics and competition. Retail is all about the customer, and as customers and their tastes change, this one-of-a-kind resource shows retailers and manufacturers how to keep up and innovate. Codice libro della libreria AAH9780470288580

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Neil Z. Stern, Willard N. Ander
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Descrizione libro John Wiley and Sons Ltd, United Kingdom, 2008. Hardback. Condizione libro: New. 1. Auflage. Language: English . Brand New Book. An introduction to greentailing and the five other biggest trends in the retail business In their newest book on retailing, authors Stern and Ander examine the revolutions occurring in the retail marketplace, with particular emphasis on the influential green trend in retailing, or Greentailing. Greentailing is capitalizing on the huge and growing demand for organic, sustainable and wellness-related products. As it evolves, greentailing will force both suppliers and retailers alike in every category to take notice. Leading edge greentailers like Whole Foods and Wal*Mart continue to grow and innovate at rates much faster than traditional competitors, and are forcing competitive responses. The authors explain how any retail store or manufacturer can implement these ideas and raise profits, using case studies from successful greentailers. In addition to greentailing, the book examines five other top retail trends: Demographic Shifts Provide Retail Opportunities Moving Up the Ladder-Growth of Experiential Retailing-How to Drive Sales and Profits Beyond Price Getting Outside the Box-New Ways to Reach the Consumer-The Growth of Non-Store Retailing Selling Services, Not Just products Brands Going Retail-The Battle for Control of the Customer Very much a follow up to their first book, Winning at Retail: Developing a Sustained Model for Retail Success, Greentailing and Other Revolutions in Retail addresses all the latest trends in the retail industry and presents unbeatable advice on quickly responding to changes in customer demographics and competition. Retail is all about the customer, and as customers and their tastes change, this one-of-a-kind resource shows retailers and manufacturers how to keep up and innovate. Codice libro della libreria AAH9780470288580

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Descrizione libro John Wiley and Sons Ltd. Hardback. Condizione libro: new. BRAND NEW, Greentailing and Other Revolutions in Retail: Hot Ideas That are Grabbing Customers' Attention and Raising Profits, Neil Z. Stern, Willard N. Ander, An introduction to greentailing and the five other biggest trends in the retail business In their newest book on retailing, authors Stern and Ander examine the revolutions occurring in the retail marketplace, with particular emphasis on the influential green trend in retailing, or Greentailing. Greentailing is capitalizing on the huge and growing demand for organic, sustainable and wellness-related products. As it evolves, greentailing will force both suppliers and retailers alike in every category to take notice. Leading edge greentailers like Whole Foods and Wal*Mart continue to grow and innovate at rates much faster than traditional competitors, and are forcing competitive responses. The authors explain how any retail store or manufacturer can implement these ideas and raise profits, using case studies from successful greentailers. In addition to greentailing, the book examines five other top retail trends: Demographic Shifts Provide Retail Opportunities Moving Up the Ladder-Growth of Experiential Retailing-How to Drive Sales and Profits Beyond Price Getting Outside the Box-New Ways to Reach the Consumer-The Growth of Non-Store Retailing Selling Services, Not Just products Brands Going Retail-The Battle for Control of the Customer Very much a follow up to their first book, Winning at Retail: Developing a Sustained Model for Retail Success, Greentailing and Other Revolutions in Retail addresses all the latest trends in the retail industry and presents unbeatable advice on quickly responding to changes in customer demographics and competition. Retail is all about the customer, and as customers and their tastes change, this one-of-a-kind resource shows retailers and manufacturers how to keep up and innovate. Codice libro della libreria B9780470288580

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Descrizione libro John Wiley and Sons Ltd, United Kingdom, 2008. Hardback. Condizione libro: New. 1. Auflage. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. An introduction to greentailing and the five other biggest trends in the retail business In their newest book on retailing, authors Stern and Ander examine the revolutions occurring in the retail marketplace, with particular emphasis on the influential green trend in retailing, or Greentailing. Greentailing is capitalizing on the huge and growing demand for organic, sustainable and wellness-related products. As it evolves, greentailing will force both suppliers and retailers alike in every category to take notice. Leading edge greentailers like Whole Foods and Wal*Mart continue to grow and innovate at rates much faster than traditional competitors, and are forcing competitive responses. The authors explain how any retail store or manufacturer can implement these ideas and raise profits, using case studies from successful greentailers. In addition to greentailing, the book examines five other top retail trends: Demographic Shifts Provide Retail Opportunities Moving Up the Ladder-Growth of Experiential Retailing-How to Drive Sales and Profits Beyond Price Getting Outside the Box-New Ways to Reach the Consumer-The Growth of Non-Store Retailing Selling Services, Not Just products Brands Going Retail-The Battle for Control of the Customer Very much a follow up to their first book, Winning at Retail: Developing a Sustained Model for Retail Success, Greentailing and Other Revolutions in Retail addresses all the latest trends in the retail industry and presents unbeatable advice on quickly responding to changes in customer demographics and competition. Retail is all about the customer, and as customers and their tastes change, this one-of-a-kind resource shows retailers and manufacturers how to keep up and innovate. Codice libro della libreria BZV9780470288580

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