Marketing Research - Rilegato

Aaker, David A.; Kumar, V.; Day, George S.; Leone, Robert P.

Rilegato

ISBN 10: 0470317256 ISBN 13: 9780470317259

Casa editrice: John Wiley & Sons Inc, 2009

Riassunto

Marketing Research offers the best approach toward communicating the intricacies of this field and its usefulness to the marketing organization. "Macro-micro-macro" in design, and fitting for students in the intermediate or advanced courses, this highly-regarded text focuses on market intelligence, strategy, theory, and application. The new tenth edition retains its coverage of the most advanced and current marketing research methodologies and points out their limitations, as well their potential for enhancing research results. It also brings to the forefront the relevance of marketing intelligence, the power of the Internet in marketing research applications, and much more.

Su questo libro

Product Description:

Book by Aaker David A Kumar V Day George S Leone Robert

Su questa edizione

• Editore: John Wiley & Sons Inc
• Data di pubblicazione: 2009
• ISBN 10: 0470317256
• ISBN 13: 9780470317259
• Rilegatura: Copertina rigida
• Numero di pagine: 798