Revenue Management for the Hospitality Industry - Brossura

Hayes, David K.; Miller, Allisha A.

Brossura

ISBN 10: 0470393084 ISBN 13: 9780470393086

Casa editrice: John Wiley & Sons Inc, 2010

Riassunto

This is the first text that has been developed specifically to examine what revenue managers in the hospitality industry must know and do to be successful. Numerous cases and practical examples are used to illustrate revenue management concepts. Chapter ending questions and problems help them perform the calculations and practice the decision-making skills that are used in the field. RM in Action shows how the revenue management principles can be clearly illustrated using real-world examples reported in various news outlets. RM on the Web offers sites listed on the Internet to provide supplemental information about a topic or issue. Revenue managers will then gain hands-on skills to effectively manage their inventories and prices.

Su questo libro

L'autore:

David K. Haves, Ph.D., has more than 30 years experience in hospitality management and education. He has taught hospitality management at Purdue University, Texas Tech University, and the University of Houston. His industry experience includes serving as the Managing Owner of a full-service hotel and conference center, and as a professional writer and consultant.
Allisha A. Miller has worked in the hospitality industry in a number of front office management and sales-related roles, most recently as Director of Sales and Marketing (DOSM). Currently, she is a professional writer and simulation developer for hospitality industry clients.

Product Description:

Book by Hayes David K Miller Allisha

Su questa edizione

• Editore: John Wiley & Sons Inc
• Data di pubblicazione: 2010
• ISBN 10: 0470393084
• ISBN 13: 9780470393086
• Rilegatura: Copertina flessibile
• Numero di pagine: 512