These Two Masters of Marketing Want to Pass Their Most Powerful Success Strategies on to You!
Slash marketing costs and boost profits by making your business as green and ethical as possible
Easily turn your customers, suppliers, and even competitors into your unofficial sales force
Understand how to turn business acquaintances into powerful joint-venture partners
Cut your advertising budget and build revenues using social media, traditional media, and the power of your own brain—even get paid to do your marketing
Harness the Magic Triangle and the Abundance Principle to skyrocket to success
Find all this and much more within the covers of Guerrilla Marketing Goes Green—your road map to thrive and prosper as a green, ethical business in tough times and good times.
"A playbook for companies that want to succeed in a world where integrity and transparency trump slick slogans. This is a gem that should be required reading—not just for so-called green marketers, but for any marketer who wants to succeed in today's economy, and tomorrow's."
— Joel Makower, Executive Editor, GreenBiz.com, and author, Strategies for the Green Economy
"Very wise words from very wise men. Shel and Jay are seasoned marketing pros who not only talk the talk, but walk the walk . . . Follow the advice of Guerrilla Marketing Goes Green. Your current customers, your new customers, and your bank account will be richer for it."
—Bob Burg, author, Endless Referrals, and coauthor, The Go-Giver
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Jay Conrad Levinson released the first of more than sixty Guerrilla Marketing books in 1984, after a long corporate marketing career. A household name in the marketing world, he's sold more than twenty million books. For more information, go to www.gmarketing.com.
Shel Horowitz has been both an environmental activist/organizer and a marketer since 1972 (as a fifteen-year-old high school student). A world-renowned copywriter, marketing consultant, and award-winning author, he has participated actively in several major environmental and social change movements. This is his eighth book. For more information, go to www.shelhorowitz.com.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Descrizione libro Condizione libro: New. Depending on your location, this item may ship from the US or UK. Codice libro della libreria 97804704095100000000
Descrizione libro Wiley, 2010. Paperback. Condizione libro: New. 1. Codice libro della libreria DADAX0470409517
Descrizione libro Wiley, 2010. Paperback. Condizione libro: New. Codice libro della libreria P110470409517
Descrizione libro Wiley. PAPERBACK. Condizione libro: New. 0470409517 New Condition. Codice libro della libreria NEW6.0240675