Marketing Research, International Student Version, 8th Edition with SPSS - Brossura

McDaniel, Carl; McDaniel; Gates, Roger

Brossura

ISBN 10: 0470414367 ISBN 13: 9780470414361

Casa editrice: John Wiley & Sons, 2009

Riassunto

Real Data, Real People, Real Research. In the Eight Edition of Marketing Research, McDaniel and Gates continue to share their real-life experiences from the industry to teach students how to make critical business decisions through the study of market research. The authors' practical approach and emphasis on being "real" has made this one of the world's leading marketing research texts. Like no other, this text prepares students by introducing actual data samples, marketing research professionals, and real-world case problems. Filled with engaging, current examples drawn from the authors' ongoing involvement in the field, this comprehensive text teaches students how to become effective consumers of market research.

Su questo libro

Product Description:

Marketing Research, International Student Version, 8Th Edition by Carl Mcdaniel Jr. Roger Gates, 9780470414361

Su questa edizione

• Editore: John Wiley & Sons
• Data di pubblicazione: 2009
• ISBN 10: 0470414367
• ISBN 13: 9780470414361
• Rilegatura: Copertina flessibile
• Numero di pagine: 792