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Easily accessible, real-world and practical, Dalrymple's Sales Management 10e by Cron and DeCarlo introduces the reader to the issues, strategies and relationships that relate to the job of managing an effective sales force. With a lively and engaging style, this book places emphasis on developing a sales force program and managing strategic account relationships. With additional information on team development, diversity in the work force, problem-solving skills, and financial issues, this title provides a complete guide for taking student past the classroom and into a future career in sales management.
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William L. Cron received his BSBA from Xavier University and his MBA & DBA from Indiana University. He s a Professor of Marketing at the M.J. Neeley School of Business at Texas Christian University. His areas of expertise and research are Sales Management Issues, Marketing Strategy Planning for Growth & Profits, and Wholesaling Management Issues. He s received the following awards: Graduate Teaching Award Electives, M. J. Neeley School of Business, 2003, Carl Sewell Distinguished Service to the Community Award, Edwin L. Cox School of Business, 1999., Excellence in Manuscript Reviewing Award, the Journal of Personal Selling and Sales Management, 1994., Nominated for Jagdesh N. Sheth Award for Best Articles, Journal of the Academy of Marketing Science, 1993. Bill has also done consulting with companies such as American Association for HomeCare, Baylor Health System, Bristol– Myers Squibb, and GTE.
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Descrizione libro Wiley. PaperBack. Condizione: New. International. This is an International edition, ISBN and Cover image may different from US edition, Contents same as US edition Excellent Customer Service. New. Codice articolo 1678
Descrizione libro Paperback. Condizione: New. International Edition. FAST DELIVERY International Edition, softcover, we ship all item within 48 hours by DHL/Fedex/Aramex/UPS/USPS for quick delivery. Cover or ISBN might be different from US edition but Contents are same as US Edition, Black and White print, No access code or DVD, buy with confidence, customer satisfaction is our priority. No APO/FPO Address Please. Codice articolo uuty#9780470418895
Descrizione libro John Wiley & Sons Ltd, 2009. Condizione: New. book. Codice articolo M0470418893