Business Plans Kit for Dummies - Brossura

Peterson, Steven; Jaret, Peter; Schenck, Barbara Findlay

Brossura

ISBN 10: 0470438541 ISBN 13: 9780470438541

Casa editrice: For Dummies, 2010

Riassunto

When you're establishing, expanding, or re-energizing a business, the first place to invest time and energy is with writing your business plan. If you're a small business owner looking for expert guidance and friendly tips on developing and implementing a strategic plan to help your business succeed in any economy, Business Plans Kit For Dummies has you covered!

-Build from the ground up ù learn how to establish your company's mission, vision, values, and goals

-Get down to the nitty-gritty ù develop every step of your business plan's components, from analyzing your company's capabilities to developing a marketing strategy

-Make it personal ù understand how to handle the special planning issues if you're self-employed, facing turnaround issues, starting a nonprofit, or working online

-Dot your i's and cross your t's ù follow practical guidance for putting together an organized, reader-friendly written plan

Open the book and find:

-The importance of writing a business plan

-Business plan components from beginning to end

-Advice on how to revitalize your business

-Ways to address challenges in a changing market

-How to describe and define your business

-Marketing strategies that work

-Clear explanations of business finances

-Planning for new and established businesses

Su questo libro

L'autore:

Steven D. Peterson, PhD, is the founder and managing partner of Strategic Play, a training company specializing in team-based simulations that focus on strategy, planning, and business acumen.
Peter Jaret is a frequent contributor to The New York Times, Reader's Digest, AARP Bulletin, and numerous publications.
Barbara Findlay Schenck is a nationally recognized marketing specialist and the author of several For Dummies business books.

Dalla quarta di copertina:

Discover the ins and outs of constructing a great business plan

When you're establishing, expanding, or re-energizing a business, the first place to invest time and energy is with writing your business plan. If you're a small business owner looking for expert guidance and friendly tips on developing and implementing a strategic plan to help your business succeed in any economy, Business Plans Kit For Dummies has you covered!

• Build from the ground up — learn how to establish your company'smission, vision, values, and goals

• Get down to the nitty-gritty — develop every step of your business plan's components, from analyzing your company's capabilities to developing a marketing strategy

• Make it personal — understand how to handle the special planning issues if you're self-employed, facing turnaround issues, starting a nonprofit, or working online

• Dot your i's and cross your t's — follow practical guidance for putting together an organized, reader-friendly written plan

Open the book and find:

• The importance of writing a business plan

• Business plan components from beginning to end

• Advice on how to revitalize your business

• Ways to address challenges in a changing market

• How to describe and define your business

• Marketing strategies that work

• Clear explanations of business finances

• Planning for new and established businesses

Learn to:

• Write a business plan that works

• Establish, expand, or re-energize a business

• Get start-up money in any economy

• Keep up with marketplace changes and advancements

Bonus CD Includes

• All the business plan forms referred to in the book in both Microsoft Word and PDF formats

• Please see the CD appendix for details and complete system requirements.

Su questa edizione

• Editore: For Dummies
• Data di pubblicazione: 2010
• ISBN 10: 0470438541
• ISBN 13: 9780470438541
• Rilegatura: Copertina flessibile
• Numero edizione: 3
• Numero di pagine: 362