The middle market represents about 1% of all U.S. businesses but produces about 40% of the gross domestic product. Winning the middle market is critical to business owners, and vital to the U.S. economy. Providing a comprehensive framework for understanding the market for private mid-sized businesses, Middle Market Strategies helps owners avoid unnecessary risks and enjoy some well-deserved returns by sharing the lessons learned from hundreds of featured business owners.
Using ninety real-world case studies, Middle Market Strategies helps inform better business decisions by providing answers to the most pressing questions, including:
Author Richard Trottier's reader-friendly anecdotes depict owners caught in the daily struggle to survive and the choices they made to break down the walls that stood in the way of their growth. Their stories, and the market rules that grew out of them, help to provide CEOs and presidents of mid-market companies, business appraisers, and capital providers with a solid understanding of the market to help them make better business decisions.
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So, why do some mid-market businesses win and others lose? Middle Market Strategies answers that question by providing an in-depth look at the market, the obstacles today's owners face, and the strategies successful companies have employed to succeed.
Sharing his decades of strategic experience, author Richard Trottier helps readers come to grips with the private capital markets and their impact on the businesses within them. The book explores these markets from the viewpoint of their key participants—business owners. Readers will discover how winners use market rules, patterns, and mechanisms to overcome walls and create value, and how they turn long-term trends into real-time competitive advantages.
Featuring over ninety case studies, Middle Market Strategies is the first book to view the mid-market as a whole from as many different vantage points as possible. In addition to examining the trends that drive the market, author Richard Trottier examines the rise of the market, what separates it from other markets, its structure and what binds it together, as well as how mid-market companies operate successfully in various industries. By providing this 360 overview, readers will develop effective middle market strategies that drive better decisions, which are only possible when owners fully understand the overall market in which their companies swim.
Providing a comprehensive framework for understanding the market for private mid-sized businesses,Middle Market Strategies explores:
How Do the Markets Work?
Market Windows
Middle Market by Industry
Monetizing the Market
Traffic Cops, Regulators, and Rule Makers
Who Gets What, When, Where, and How?
New Rules of the Game
Market Walls
Motivational Walls
Capital Walls
Operational Walls
And much more
A must-read for CEOs and presidents of mid-market companies as well as business appraisers and capital providers,Middle Market Strategies shows readers how to turn obstacles into equity.
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Spese di spedizione:
EUR 3,74
In U.S.A.
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