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A director from an award-winning global innovation firm describes the tough new challenges in today’s business world, and provides four specific approaches and innovations--Immersion, Convergence, Divergence and Adaption--to use in overcoming them.
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′Richardson shows us that spending time on solving an inextricable problem opens up incomparable innovation perspectives. (Business Digest, February 2011).L'autore:
Adam Richardson is a creative director at frog design, inc., a global innovation and design consultancy, where he has worked with companies such as HP, Intel, Yahoo, Motorola, and Logitech. His background combines experience in product development, interaction design, product strategy, and customer research. Richardson writes regularly on design and business, and speaks at conferences worldwide. In addition to teaching design and user research, he is a guest lecturer at the École Nationale Supérieure de Création Industrielle in Paris and at the IESE University of Navarra in Barcelona. Richardson earned his BFA in Industrial Design from the California College of the Arts, and a multi-disciplinary MA from the University of Chicago.
For more information, please visit www.innovationxbook.com.
frog design is one of the world's foremost global innovation firms, helping companies create and bring to market meaningful products, services, and experiences. With a team of more than four hundred designers, technologists, strategists, and analysts, the company delivers fully convergent experiences that span multiple technologies, platforms, and media for clients such as Disney, GE, HP, Logitech, Microsoft, MTV, Seagate, Siemens, Yahoo! and others. Headquartered in San Francisco, frog has offices in Austin, New York, Seattle, Milan, Amsterdam, Munich, and Shanghai.
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Descrizione libro John Wiley and Sons. Condizione: New. Brand New. Codice articolo 0470482192
Descrizione libro Jossey-Bass, 2010. Hardcover. Condizione: New. 1. Codice articolo DADAX0470482192
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