Marketing Research, Tenth Edition International Student Version - Brossura

Aaker, David A.

Brossura

ISBN 10: 0470524618 ISBN 13: 9780470524619

Casa editrice: John Wiley & Sons, 2010

Riassunto

Marketing Research offers the best approach toward communicating the intricacies of this field and its usefulness to the marketing organization. "Macro-micro-macro" in design, and fitting for students in the intermediate or advanced courses, this highly-regarded text focuses on market intelligence, strategy, theory, and application. The new tenth edition retains its coverage of the most advanced and current marketing research methodologies and points out their limitations, as well their potential for enhancing research results. It also brings to the forefront the relevance of marketing intelligence, the power of the Internet in marketing research applications, and much more.

Su questo libro

Product Description:

Book by David A Aaker

Su questa edizione

• Editore: John Wiley & Sons
• Data di pubblicazione: 2010
• ISBN 10: 0470524618
• ISBN 13: 9780470524619
• Rilegatura: Copertina flessibile
• Numero di pagine: 770