Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications

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9780470527535: Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications

In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

From the Inside Flap:

Brandraising

In today's uncertain marketplace, every nonprofit organization faces the same core challenge: how to demonstrate value and win charitable dollars with limited staff, budget, and communications experience.

Brandraising offers nonprofit leaders a proven approach to fundraising that puts the focus on marketing, branding, and communications. In this vital resource, Sarah Durham—an acclaimed nonprofit communications expert—reveals the importance of an integrated marketing and fundraising plan based on a foundation of clear mission and relevant strategy. She offers detailed, practical guidance for building a recognizable and meaningful brand, and developing a comprehensive, multi-level communications strategy.

Brandraising is a holistic approach to communications that involves everyone within the organization—board, staff leadership, volunteers, program staff and in some cases funders and donors. Readers will learn how to coordinate every aspect of their branding and communications efforts, from start to finish.

Durham shows how to boost fundraising, programs and advocacy efforts by

  • Articulating an organizational profile: vision, mission, values, objectives, position, personality

  • Developing a solid identity: visual platform, messaging platform

  • Conducting smart outreach: online, print, in person, on air, mobile

  • Moving beyond brandraising: measuring communications impact on programs, fundraising and advocacy, and sustaining successful communications as change occurs

The Brandraising method enables nonprofits to raise more money, reach a wider program audience, and maintain closer contact with legislators, the media, and the community.

From the Back Cover:

Praise for Brandraising

"Brandraising is a timely, critically important contribution for all nonprofits. With its sage, step-by step guidance, this book should be a dog-eared resource for perceptive chief executives in the sector."
Mark Lipton, consultant on nonprofit board strategy and professor of management, Milano: The New School for Management and Urban Policy

"If you lead a nonprofit organization and you want to be successful, you better read this book—right now!"
Brian Reich, coauthor, Media Rules: Mastering Today's Technology to Connect with and Keep Your Audience

"Brandraising is a must-read for any organization operating in the noisy and crowded nonprofit arena today. Finally, in one volume we can find the structure and the techniques any institution can use to place itself above the din."
Nancy Schwartz Sternoff, director, Dobkin Family Foundation

"Brandraising's hip yet down-to-earth tone is a perfect reflection of Sarah herself, as is its finely balanced respect for traditional strategies with a serious, forward-looking nod to new technologies."
Margaret Battistelli, editor-in-chief, Fundraising Success

"In today's highly competitive nonprofit sector, creating an effective brand is essential. Brandraising tells you how to do it right!"
Cheryl A. Clarke, consultant and author of Storytelling for Grantseekers and Grant Proposal Makeover

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Descrizione libro John Wiley and Sons Ltd, United Kingdom, 2010. Mixed media product. Condizione libro: New. Language: English . Brand New Book. In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising. Codice libro della libreria AAZ9780470527535

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Descrizione libro John Wiley and Sons Ltd, United Kingdom, 2010. Mixed media product. Condizione libro: New. Language: English . Brand New Book. In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising. Codice libro della libreria AAZ9780470527535

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Descrizione libro John Wiley and Sons Ltd. Mixed media product. Condizione libro: new. BRAND NEW, Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications, Sarah Durham, In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising. Codice libro della libreria B9780470527535

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