Develop, implement, and measure a successful Facebook marketing campaign
The social networking site Facebook boasts more than 300 million users worldwide. Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are eager to successfully tap Facebook's potential. This book shows you how.
Quickly get up to speed on today's Facebook conventions and demographics, and then gain an understanding of the various strategic and implementation issues you must consider from start to finish.
Packed with tips and tactics not documented anywhere else, the book serves as the ultimate step-by-step guide to developing a winning Facebook marketing campaign.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Create an Integrated, Effective Facebook Strategy for Your Organization, A Step-by-Step Guide
Put Facebook to work for your organization with this savvy guide that shows you how to develop, implement, and measure a successful Facebook marketing campaign from start to finish.
Packed with smart tactics and invaluable tips, this unique book shows you how to leverage everything Facebook has to offer, from events and applications to pay-per-click advertising, analytics, Facebook Connect, and much more. See how other companies are succeeding, find out what to do and what not to do, and produce a winning campaign with this hands-on guide.
Understand how Facebook fits into the social media landscape
Develop your strategy, identify the numbers that matter, map them to business goals, and define your metrics
Learn about Fan Pages and Groups and establish a winning corporate presence
Create a following with compelling content, Facebook ads, contests, events, and more
Integrate Facebook Connect to add social media features to your website
Use analytics to monitor and test your results so you can see what's working with your target audience
Create clear, effective Microsoft Excel dashboards for reporting results
You'll also find:
Advanced Facebook features and capabilities, including applications
Real-world "From the Trenches" case studies that illustrate successes to learn from and mistakes to avoid
Information about valuable third-party resources and links
A look at the future of Facebook marketing from industry luminaries
Praise for Facebook Marketing: An Hour a Day
"By reading and using FBMHD, social savvy marketers gain the strategies, tactics and tools to cross the chasm from a hope-it-works community to a well-performing channel for marketing and communications."
—Adam Weinroth, VP of Strategic Marketing, Demand Media
"If you want to learn how to tap the communications tool of choice for hundreds of millions of people around the world, study Facebook Marketing. The real-world examples from organizations of all kinds are especially valuable for those who still need to be convinced (like your boss)."
—David Meerman Scott, bestselling author of The New Rules of Marketing & PR, now published in 24 languages
"This book walks the walk. It shows marketers at all levels how to roll up their sleeves, jump in, and get winning results quickly."
—Brian Goldfarb, Director, Developer Platform, Microsoft
Chris Treadaway is founder and CEO of Notice Technologies, a provider of local, real-time advertising platforms for newspapers, television, and other local media companies. He is also managing director of Ultrastart, a social media consulting firm that has worked with companies such as Microsoft, Land Rover, Wiley Publishing, and the city of Austin, Texas. He blogs regularly on entrepreneurship and social media issues at treadaway.typepad.com and on Twitter at www.twitter.com/ctreada.
Mari Smith is President of the International Social Media Association and runs her own vibrant social media consultancy specializing in helping business owners, authors, and celebrity clients increase their profits with Facebook and Twitter integration. FastCompany.com dubbed Mari "the Pied Piper of Facebook" and ClickZ named Mari as one of 20 Social Media All-Stars. Mari is an in-demand international social media keynote speaker and trainer and has a popular Facebook fan page at http://facebook.com/marismith.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Descrizione libro Paperback. Condizione libro: BRAND NEW. NEW Book in Mint Condition -- Great DEAL !! Fast Shipping -- Friendly Customer Service -- Buy with Confidence!. Codice libro della libreria RP0470569646BN
Descrizione libro Sybex, 2010. Paperback. Condizione libro: New. 1. Codice libro della libreria DADAX0470569646
Descrizione libro Condizione libro: Brand New. Book Condition: Brand New. Codice libro della libreria 97804705696411.0
Descrizione libro Sybex Inc, 2010. Paperback. Condizione libro: Brand New. original edition. 380 pages. 9.25x7.50x0.75 inches. In Stock. Codice libro della libreria zk0470569646
Descrizione libro Condizione libro: New. Brand New Book In Mint condition. Shipping with Trackable Method. No APO/FPO Addresses Please. Codice libro della libreria 9780470569641NHS
Descrizione libro Sybex, 2010. Paperback. Condizione libro: New. book. Codice libro della libreria 0470569646
Descrizione libro Sybex. PAPERBACK. Condizione libro: New. 0470569646 *BRAND NEW* Ships Same Day or Next! Ships From Springfield, VA USA!. Codice libro della libreria NATARAJB4-0022069
Descrizione libro Condizione libro: Brand New. Brand New Original US Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!. Codice libro della libreria AIND-74310
Descrizione libro Condizione libro: New. New. US edition. Perfect condition. Customer satisfaction our priority. Codice libro della libreria ABE-FEB-44582
Descrizione libro Condizione libro: Brand New. New. US edition. Customer Satisfaction guaranteed!!. Codice libro della libreria SHUB44582