Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video - Rilegato

Nalty, Kevin H.

Rilegato

ISBN 10: 0470598883 ISBN 13: 9780470598887

Casa editrice: John Wiley & Sons Inc, 2010

Riassunto

Promote your product using the most visceral form of social media-online video

Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives you the tools and tricks to successfully use online video to reach your business goals.

• Author Kevin Nalty is the only career marketer who doubles as one of the most-viewed YouTube comedians
• Foreword by veteran vlogger David Meerman Scott
• First-hand case studies of leading brands include Microsoft, Starbucks, GE, MTV, Mentos, Holiday Inn, and Fox Broadcasting
• Learn from the successes of top companies and startups as well as the pitfalls and mistakes many of them are making

Online video has huge potential, mostly untapped. Put your business at the forefront of this important medium with the proven methods described by Beyond Viral.

Su questo libro

L'autore:

KEVIN H. NALTY, known as “Nalts” on YouTube, is the only career marketer who doubles as one of the most viewed YouTube comedians. Formerly a marketing director at Merck and Johnson & Johnson, Nalty currently helps leading brands—including Fox Broadcasting, Microsoft, InterContinental Hotels Group, Cox Communications, and Coke—market via online video. Visit NaltsConsulting.com.

Dalla quarta di copertina:

Proven methods for promoting your business with online video

What would one of the most viewed YouTube comedians have to say about effective online videos? What would a highly respected marketing professional say? Kevin Nalty happens to be both—he’s a sought-after marketer for major clients as well as “Nalts,” whose mischievous videos have been seen by millions. Now, in Beyond Viral, Nalty reveals winning techniques for making and promoting videos that will build customer loyalty, increase brand awareness, and boost sales. Go behind the scenes of Nalty’s online video success and find out:

• Why viral video is dead...and why that’s a good thing for your business
• How online “stars” are born and how they can help you
• Measuring ROI and performance of online videos
• If you can make money from online video (yes, you can!)
• And much more!

Praise for Beyond Viral

“Kevin Nalty is and has been my go-to guy on all things viral video. You’ll learn andlaugh as Nalts shares his experience and unique expertise.”
—Michael Donnelly, Group Director, Worldwide Interactive Marketing, The Coca-Cola Company

“This is a must-read for marketers and those interested in learning more about the evolving world of video and social media.”
—Del Ross, Vice President, U.S. Sales and Marketing, InterContinental Hotels Group (Holiday Inn, Crowne Plaza)

“Nalts is a gentleman, a scholar, and a lunatic. Read his book and then destroy it immediately.”
—Tom Green, comedian, actor, and host of TomGreen.com

“Kevin has two things going for him: the experience to know what really works in the online video space and the guts to share his secrets.”
—Joe Michaels, Senior Director, MSN and Bing, Microsoft Corporation

Su questa edizione

• Editore: John Wiley & Sons Inc
• Data di pubblicazione: 2010
• ISBN 10: 0470598883
• ISBN 13: 9780470598887
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 282