Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video

Valutazione media 3,5
( su 10 valutazioni fornite da Goodreads )
 
9780470598887: Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video

Promote your product using the most visceral form of social media-online video

Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives you the tools and tricks to successfully use online video to reach your business goals.

  • Author Kevin Nalty is the only career marketer who doubles as one of the most-viewed YouTube comedians
  • Foreword by veteran vlogger David Meerman Scott
  • First-hand case studies of leading brands include Microsoft, Starbucks, GE, MTV, Mentos, Holiday Inn, and Fox Broadcasting
  • Learn from the successes of top companies and startups as well as the pitfalls and mistakes many of them are making

Online video has huge potential, mostly untapped. Put your business at the forefront of this important medium with the proven methods described by Beyond Viral.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

From the Back Cover:

Proven methods for promoting your business with online video

What would one of the most viewed YouTube comedians have to say about effective online videos? What would a highly respected marketing professional say? Kevin Nalty happens to be both—he’s a sought-after marketer for major clients as well as “Nalts,” whose mischievous videos have been seen by millions. Now, in Beyond Viral, Nalty reveals winning techniques for making and promoting videos that will build customer loyalty, increase brand awareness, and boost sales. Go behind the scenes of Nalty’s online video success and find out:

  • Why viral video is dead...and why that’s a good thing for your business
  • How online “stars” are born and how they can help you
  • Measuring ROI and performance of online videos
  • If you can make money from online video (yes, you can!)
  • And much more!

Praise for Beyond Viral

“Kevin Nalty is and has been my go-to guy on all things viral video. You’ll learn andlaugh as Nalts shares his experience and unique expertise.”
Michael Donnelly, Group Director, Worldwide Interactive Marketing, The Coca-Cola Company

“This is a must-read for marketers and those interested in learning more about the evolving world of video and social media.”
Del Ross, Vice President, U.S. Sales and Marketing, InterContinental Hotels Group (Holiday Inn, Crowne Plaza)

“Nalts is a gentleman, a scholar, and a lunatic. Read his book and then destroy it immediately.”
Tom Green, comedian, actor, and host of TomGreen.com

“Kevin has two things going for him: the experience to know what really works in the online video space and the guts to share his secrets.”
Joe Michaels, Senior Director, MSN and Bing, Microsoft Corporation

About the Author:

KEVIN H. NALTY, known as “Nalts” on YouTube, is the only career marketer who doubles as one of the most viewed YouTube comedians. Formerly a marketing director at Merck and Johnson & Johnson, Nalty currently helps leading brands—including Fox Broadcasting, Microsoft, InterContinental Hotels Group, Cox Communications, and Coke—market via online video. Visit NaltsConsulting.com.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

I migliori risultati di ricerca su AbeBooks

1.

Nalty, Kevin H.
Editore: Wiley
ISBN 10: 0470598883 ISBN 13: 9780470598887
Nuovi Rilegato Quantità: 1
Da
Gonia Books
(Pleasant View, TN, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Wiley. Hardcover. Condizione libro: New. 0470598883. Codice libro della libreria JBM-36615

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 3,37
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,35
In U.S.A.
Destinazione, tempi e costi

2.

Kevin H. Nalty; David Meerman Scott [Foreword]
Editore: Wiley (2010)
ISBN 10: 0470598883 ISBN 13: 9780470598887
Nuovi Rilegato Quantità: 1
Da
Poverty Hill Books
(La Grange, IL, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Wiley, 2010. Hardcover. Condizione libro: New. HARDCOVER, BRAND NEW, Perfect Shape, No Black Remainder Mark,Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction!. Codice libro della libreria 9035503

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 8,59
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,35
In U.S.A.
Destinazione, tempi e costi

3.

Kevin Nalty
Editore: John Wiley and Sons Ltd, United Kingdom (2010)
ISBN 10: 0470598883 ISBN 13: 9780470598887
Nuovi Rilegato Prima edizione Quantità: 1
Da
The Book Depository US
(London, Regno Unito)
Valutazione libreria
[?]

Descrizione libro John Wiley and Sons Ltd, United Kingdom, 2010. Hardback. Condizione libro: New. 1. Auflage. Language: English . Brand New Book. Promote your product using the most visceral form of social media-online video Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives you the tools and tricks to successfully use online video to reach your business goals. * Author Kevin Nalty is the only career marketer who doubles as one of the most-viewed YouTube comedians * Foreword by veteran vlogger David Meerman Scott * First-hand case studies of leading brands include Microsoft, Starbucks, GE, MTV, Mentos, Holiday Inn, and Fox Broadcasting * Learn from the successes of top companies and startups as well as the pitfalls and mistakes many of them are making Online video has huge potential, mostly untapped. Put your business at the forefront of this important medium with the proven methods described by Beyond Viral. Codice libro della libreria AAH9780470598887

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 14,79
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

4.

Kevin Nalty
Editore: John Wiley and Sons Ltd, United Kingdom (2010)
ISBN 10: 0470598883 ISBN 13: 9780470598887
Nuovi Rilegato Prima edizione Quantità: 1
Da
The Book Depository
(London, Regno Unito)
Valutazione libreria
[?]

Descrizione libro John Wiley and Sons Ltd, United Kingdom, 2010. Hardback. Condizione libro: New. 1. Auflage. Language: English . Brand New Book. Promote your product using the most visceral form of social media-online video Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives you the tools and tricks to successfully use online video to reach your business goals. * Author Kevin Nalty is the only career marketer who doubles as one of the most-viewed YouTube comedians * Foreword by veteran vlogger David Meerman Scott * First-hand case studies of leading brands include Microsoft, Starbucks, GE, MTV, Mentos, Holiday Inn, and Fox Broadcasting * Learn from the successes of top companies and startups as well as the pitfalls and mistakes many of them are making Online video has huge potential, mostly untapped. Put your business at the forefront of this important medium with the proven methods described by Beyond Viral. Codice libro della libreria AAH9780470598887

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 15,50
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

5.

Kevin Nalty; David Meerman Scott
Editore: John Wiley and Sons
ISBN 10: 0470598883 ISBN 13: 9780470598887
Nuovi Quantità: > 20
Da
INDOO
(Avenel, NJ, U.S.A.)
Valutazione libreria
[?]

Descrizione libro John Wiley and Sons. Condizione libro: New. Brand New. Codice libro della libreria 0470598883

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 12,67
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 2,93
In U.S.A.
Destinazione, tempi e costi

6.

Kevin H. Nalty, David Meerman Scott (Foreword)
Editore: Wiley (2010)
ISBN 10: 0470598883 ISBN 13: 9780470598887
Nuovi Rilegato Quantità: 1
Da
Ergodebooks
(RICHMOND, TX, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Wiley, 2010. Hardcover. Condizione libro: New. 1. Codice libro della libreria DADAX0470598883

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 13,99
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 4,18
In U.S.A.
Destinazione, tempi e costi

7.

Kevin Nalty
Editore: John Wiley and Sons Ltd, United Kingdom (2010)
ISBN 10: 0470598883 ISBN 13: 9780470598887
Nuovi Rilegato Prima edizione Quantità: 10
Da
Book Depository hard to find
(London, Regno Unito)
Valutazione libreria
[?]

Descrizione libro John Wiley and Sons Ltd, United Kingdom, 2010. Hardback. Condizione libro: New. 1. Auflage. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Promote your product using the most visceral form of social media-online video Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives you the tools and tricks to successfully use online video to reach your business goals. * Author Kevin Nalty is the only career marketer who doubles as one of the most-viewed YouTube comedians * Foreword by veteran vlogger David Meerman Scott * First-hand case studies of leading brands include Microsoft, Starbucks, GE, MTV, Mentos, Holiday Inn, and Fox Broadcasting * Learn from the successes of top companies and startups as well as the pitfalls and mistakes many of them are making Online video has huge potential, mostly untapped. Put your business at the forefront of this important medium with the proven methods described by Beyond Viral. Codice libro della libreria BZV9780470598887

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 18,35
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

8.

Kevin H. Nalty
Editore: Wiley (2010)
ISBN 10: 0470598883 ISBN 13: 9780470598887
Nuovi Rilegato Prima edizione Quantità: 1
Da
Irish Booksellers
(Rumford, ME, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Wiley, 2010. Hardcover. Condizione libro: New. book. Codice libro della libreria M0470598883

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 21,52
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
In U.S.A.
Destinazione, tempi e costi

9.

Kevin H. Nalty
Editore: Wiley
ISBN 10: 0470598883 ISBN 13: 9780470598887
Nuovi Quantità: 1
Da
Ohmsoft LLC
(Lake Forest, IL, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Wiley. Condizione libro: Brand New. FREE domestic ground shipping. Fast priority express available. Tracking service included. Ships from USA (United States of America). Codice libro della libreria 0470598883

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 21,52
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
In U.S.A.
Destinazione, tempi e costi

10.

Kevin Nalty
Editore: John Wiley & Sons
ISBN 10: 0470598883 ISBN 13: 9780470598887
Nuovi Rilegato Quantità: 7
Da
THE SAINT BOOKSTORE
(Southport, Regno Unito)
Valutazione libreria
[?]

Descrizione libro John Wiley & Sons. Hardcover. Condizione libro: New. New copy - Usually dispatched within 2 working days. Codice libro della libreria B9780470598887

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 14,21
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 7,86
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

Vedi altre copie di questo libro

Vedi tutti i risultati per questo libro