The Buying Brain: Secrets for Selling to the Subconscious Mind - Rilegato

Pradeep, A. K.

Rilegato

ISBN 10: 0470601779 ISBN 13: 9780470601778

Casa editrice: Wiley, 2010

Riassunto

The founder and CEO of the world's leading neuromarketing research firm explains how to build stronger brands and attract customer loyalty through the cutting-edge science of consumer brain scan research.

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L'autore:

DR. A.K. PRADEEP is the world’s leading neuromarketing researcher, pioneering the application of neuroscience in marketing, advertising, and messaging. He received the Advertising Research Foundation’s “Great Mind” Innovation Award in 2009. He is the founder and CEO of NeuroFocus, Inc., and works with many of the world’s leading companies, including CBS, Microsoft, Google, PayPal, Citibank, BlueCross BlueShield, Scottrade, and more. Dr. Pradeep holds many U.S. and international patents and has been published in numerous scientific journals.

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Praise for The Buying Brain

?Dr. Pradeep makes the case for the potential of the dynamic new field of neuromarketing as a multifaceted marketing tool, and he does so with the combination of passion, intellect, and insight for which he is renowned. A must-read for any marketing practitioner seeking to advance the field.??David Poltrack, Chief Research Officer, CBS Corporation

?Neuroscience has come out of the lab and the clinic, and is now changing how marketers communicate with their customers. Using principles of neuroscience and marketing strategy, Dr. Pradeep brings the new field of neuromarketing alive for businesses of all categories.??Rajiv Lal, Stanley Roth Sr. Professor of Retailing, Harvard University

Understand brain basics and sell more!

As much as 95% of our decisions are made by the subconscious mind. As a result, the world?s largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, in order to appeal directly and powerfully to our brains.

The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience affects how we make, buy, sell, and enjoy everything, as well as how this new knowledge can enhance customers? overall lives. The Buying Brain gives you the key to:

• Brain-friendly product concepts, design, prototypes, and formulations

• Highly effective packaging, pricing, advertising, and in-store marketing

• Building stronger brands that attract deeper consumer loyalty

• And more

A highly readable guide to some of today?s most amazing scientific findings, The Buying Brain is your guide to the ultimate business frontier?the human brain.

Su questa edizione

• Editore: Wiley
• Data di pubblicazione: 2010
• ISBN 10: 0470601779
• ISBN 13: 9780470601778
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 272